4TH WRITETHRU, Saturday 8:03AM: This weekend belongs to Walt Disney’s Zootopia, which is headed for a record opening of $70M-$74M, a best ever for an strange Disney/non-Pixar charcterised film. That figure kicks aside Frozen’s $67.4M far-reaching recover debut. Inclusive of $1.7M in Thursday previews, Zootopia‘s opening stands at $19.5M, that beats Frozen’s initial far-reaching day of $15.2M (the Wednesday before Thanksgiving). Audiences are embracing this charcterised film destined by Byron Howard, Rich Moore and Jared Bush with an A Cinemascore and a 98% uninformed Rotten Tomatoes score.
In second place, Gerard Butler is carrying a improved time this weekend than final as Gramercy/Focus Features’ London Has Fallen is looking during an opening weekend between $21.4M-$21.8M, and an A- CinemaScore. That’s a same class that a before installment, Olympus Has Fallen, received 3 years ago. Butler’s other pretension on a marquee, Gods Of Egypt, is down an estimated 66% in a second weekend with $4.7M in fifth place and a 10-day cume of $22.6M. Meanwhile, Paramount’s Tina Fey domestic dramedy Whiskey Tango Foxtrot is looking during a $7.2M opening in fourth, good next a $10M-$12M operation a attention was projecting. CinemaScore folks gave it a B.
Per its marketing materials, Zootopia might look like some arrange of Madagascar or Richard Scarry knock-off. Similar to a Pixar title, Zootopia talks adult to adults with copiousness of takeaways for everyone in this socially unwavering title. Zootopia follows a rookie rabbit patrolman who teams with a con-artist fox as they moment a box in a universe where large animals order and little ones are inferior. At a time when heading Republican presidential frontrunner Donald Trump builds on inflammatory tongue and depends a groundswell of hypocritical hatred organisation supporters, along comes a Disney film that promotes equivalence and battles fear-based sentiment. Rolling Stone’s Peter Travers hits a spike on a head: “This charcterised crime hop comes prepared to celebration hard, though also takes a low dive when necessary, generally when certain class are treated as threats and means open panic. Listen up, Mr. Trump.” CinemaScore showed Zootopia being womanlike complicated during 58% with a underneath 25 set repping 56%. Under 18 incited adult during 42%. All 3 of those demos gave Zootopia an A+.
Disney forsaken a teaser for Zootopia back in early Jun and trailered a pretension on a summer hit Inside Out as good as Star Wars: The Force Awakens and DreamWorks Animation’s Kung Fu Panda 3. The Sloth trailer in sole on SWTFA had a biggest boost in hunt volume of all films (+281%). Social volume for a trailer peaked by 117% and view was overwhelmingly certain during 70%. At D23 in August, Disney announced that Shakira was providing a voiceover and recording a strain “Try Everything.” A outrageous strike with a media was Zootopia‘s satirical artistic selling with one sheets of Cinderelephant, Star Wars: The Furce Awakens, Girrafic World, Straight Otter Zootopia; as good as a waggish Oscar debate digital calm including Gazelle on a red carpet, Lion “Oscar” statue, as good as posters for Bridge of Sloths, Mad Yax: Furry Road, and The Hibernant. Disney partnered with tip zoos opposite a nation on over 35 onsite activations, including VIP screenings, amicable posts and email blasts. And of course, there was synergy by a Disney conglom on ABC, ESPN, a debate ships, Disney radio and thesis parks.
Gramercy/Focus Features is handling London Has Fallen for a fee, and a tab is covering PA for a Millennium $60M-financed title. That prolongation cost is $10M cheaper than Olympus’ price tag. As we indicated final weekend, Butler has been pitter-patter adult support for London on social, casting a shade over any word of mouth for Gods of Egypt. Butler served as a 2016 Grand Marshall for a Daytona 500 and was a titular luminary guest of a WWE Raw Monday night expose in Anaheim, CA. There were allege screenings during 19 U.S. infantry bases in a U.S. and Kuwait. Butler, Aaron Eckhart and Angela Bassett visted infantry during 3 of these U.S. bases. Another selling prominence was that there was a WAZE formation featuring Morgan Freeman’s voice (in impression as Vice President Trumbull). In terms of assembly make-up, London Has Fallen looks utterly identical to Olympus with comparison males during 55% guys, 74% over 25. Butler fans showed adult during 33%.
Political comedies are tough sells at a box bureau and that’s radically what’s severe Paramount’s Whiskey Tango Foxtrot. Following in a arise of October’s Chilean presidential debate comedy Our Brand Is Crisis which cost Participant and Warner Bros. $28M-$30M before PA and non-stop to $3.2M and finaled during $7M, WTF just serve underscores a ascending conflict for these forms of cinema on a large screen. In fact, CinemaScore showed that a same comparison women who bought tickets for WTF, also spent income on Our Brand Is Crisis. In both cases, a lead singer was a arch pull with Fey attracting 69% and Sandra Bullock pulling in 76%. Older women over 25 was 56%/89% for WTF, while a ratio for Our Brand Is Crisis was 56%/96%.
Not that it didn’t merit a symbol in theaters, though it would have been a improved trek for WTF had it played on HBO or Netflix. Given a message, it would have found status on those outlets and potentially resonated with a bigger audience, rather than removing buried during a B.O.
In a marketplace where Zootopia is the family end and London Has Fallen is the testosterone choice, Paramount was looking to yield something for women with WTF. As we described earlier, Focus Features used this tactic for a Fey-Paul Rudd adult regretful comedy Admission back in late Mar 2013 when it went adult opposite Olympus. That movie flatlined with a $6.1M FSS and a final cume of $18M. Note that WTF isn’t ha-ha humorous Fey like her mass-appealing titles Sisters ($87M) and Date Night ($98.7M). Rather it’s an instrumentation of Afghan fight publisher Kim Barker’s tome Taliban Shuffle: Strange Days in Afghanistan and Pakistan, which follows her debate to change-up her mid-life TV journo career as she embarks on a 2002 debate to war-torn Kabul.
WTF feels like a film that Miramax would recover in a ’90s/’00s heyday. It speaks volumes that a vital studio like Paramount would hurl $35M on a semi-modern day Catch 22. TV spots, that iSpot estimates during $11.3M, sole this like a Fey comedy, and we can’t error a studio for doing that. If they sole a gloomy side of this film, no one would expose up. The usually approach to get a 30 Rock fans in a doorway is to attract them with Fey antics (peeing in a bushes, banishment a appurtenance gun). WTF isn’t as satirical as 1972’s MASH and it’s not as cutthroat high-stakes as Zero Dark Thirty, but it’s somewhere in between, and that center belligerent is what’s gripping a infancy of a critics during brook with a 60% Rotten Tomatoes score. Some critics have praised Fey for holding her behaving chops to another level. This is positively another box where if some-more critics were aboard WTF, it could salary a improved conflict opposite a B.O. Paramount done certain WTF grabbed some inhabitant headlines with a D.C. screening hosted by MPAA arch Senator Chris Dodd and Viacom EVP Global Government Affairs Dede Lea, with special guest Vice President Joe Biden.
Deadpool is channel $300M today. Friday’s $4.7M transport brought a 20th Century Fox film to a indicate where it’s only $500K bashful of a 3 century mark.
Fox’s best director-actor Oscar winner The Revenant shed 157 theaters down to 1,488, though it’s doing improved than Open Road’s best design winner Spotlight which lifted a museum count past 1,200, $3.6M to $1.8M. Spotlight‘s FSS isn’t that distant from Birdman’s post Oscar win weekend ($1.9M) a year ago. By Sunday, Spotlight is forecasted to have a $41.6M using cume, 4% forward of Birdman‘s stateside sum following a Oscars.
Broad Green’s Terrence Malick title Knight of Cups about a Hollywood author and his romances with 6 opposite women is crashing during 4 Los Angeles and New York theaters with a projected insignificant per museum of $16K or $65K for a weekend.
The tip 10 films for a weekend of Mar 4-6 per attention estimates as of Saturday 8:21AM, gathered by Amanda N’Duka:
1). Zootopia (DIS), 3,827 theaters/ $19.5M Fri./ 3-day cume: $70M-$74M/ Wk 1
2). London Has Fallen (FOC), 3,490 theaters/ $7.5M-$7.8M Fri. / 3-day cume: $21.4M-$21.8M / Wk 1
3). Deadpool (FOX), 3,624 theaters (-232) / $4.7M Fri. (-47%) / 3-day cume: $16.8M (-46%) / Total Cume: $311.4M / Wk 4
4). Whiskey Tango Foxtrot (PAR), 2,374 theaters/ $2.4M Fri. / 3-day cume: $7.2M / Wk 1
5). Gods of Egypt (LG), 3,117 theaters (0)/ $1.3M Fri. (-72%) / 3-day cume: $4.7M (-66%) /Total cume: $22.6M/ Wk 2
6). Risen (SONY), 2,507 theaters (-408) / $1.07M Fri. (-45%) / 3-day cume: $3.8M (-44%) / Total cume: $28.6M / Wk 3
7). The Revenant (FOX), 1,488 theaters (-157) / $888K Fri. (-8%) / 3-day cume: $3.6M (-10%) / Total cume: $176.2M / Wk 11
8). Kung Fu Panda 3 (DWA/FOX), 2,700 theaters (-596) / $774K Fri. (-60%) / 3-day cume: $3.5M (-61%) / Total cume: $133.8M / Wk 6
9). Eddie a Eagle (Fox), 2,044 theaters (+2) / $883K Fri. (-54%) / 3-day cume: $3.3M (-46%)/Total cume: $11.1M/ Wk 2
10). The Witch (A24), 1,715 theaters (-489) / $692K Fri. (-54%) / 3-day cume: $2.4M (-53%) / Total cume: $20.8M / Wk 3
Spotlight (OR), 1,227 theaters (+542) / $472K Fri. (+145%) / 3-day cume: $1.8M(+146%) / Total cume: $41.6M / Wk 18
The Big Short (PAR), 314 theaters (-229) / $132K Fri. (-51%) / 3-day cume: $512K (-49%) / Total cume: $69.4M / Wk 13
Room (A24), 565 theaters (+35) / $112K Fri. / 3-day cume: $428K (-26%) / Total cume: $14.1M / Wk 21
Son Of Saul (SPC), 180 theaters (+29) / $35K Fri. / 3-day cume: $131 (+1%) / Total cume: $1.5M / Wk 12
Triple 9 (OR), 2,205 theaters (0)/ $631K Fri. (-71%) /3-day cume: $2.2M (-65%)/Total cume:$10.3M/ Wk 2
The Other Side of a Door (FOX), 546 theaters / $380K Fri. /3-day cume: $1.1M/ Wk 1
Knight of Cups (BG), 4 theaters / $21K Fri. /3-day cume: $65K /PTA: $16K/ Wk 1
Trapped (ABR), 1 theaters / $4K Fri. /3-day cume: $11K / Wk 1
2ND UPDATE, 12:23PM: Disney’s strange charcterised film about manlike animals Zootopia is now looking to offshoot a $16.5M Friday that would kick a far-reaching opening initial day of Frozen at $15.1M, which was a Wednesday, and 2014’s Big Hero 6 which done $15.8M. This puts Zootopia currently with a projected FSS of $65M, that is only below Frozen‘s $67.4M (that played during a high-turnstile post Thanksgiving day frame) and forward of BH6‘s 3-day of $56.2M.
Gramercy/Focus Features’ London Has Fallen is slotting second with $7.5M Friday and a $22M weekend per attention estimates, that would be 56% improved than what Butler’s Gods of Egypt opened adult to during $14.1M final weekend in second place. Focus is doing London Has Fallen for a fee. It was financed by Millennium for an estimated $60M. Butler’s sword and sandal film is now looking during $8M for a second outing, down 43% for a using cume by 10 days of $25.8M.
Deadpool is going to kick Tina Fey’s Afghanistan frisk with an estimated $18M-$20M fourth FSS. It’s set to obscure $300M today.
Paramount’s Whiskey Tango Fox Trot which has certain reviews from The New York Observer, The New Yorker, The New York Post, and The Wall Street Journal and a 61% Rotten Tomatoes uninformed rating is headed toward $2.5M now and a $7.5M opening.
Doing not so prohibited on a arthouse front is Broad Green’s Terrence Malick film Knight of Cups which is finally saying a light of day. It’s personification during a Landmark on Pico and a Hollywood Arclight in Los Angeles and Lincoln Square a Sunshine Cinemas in New York. A film like this would be deliberate a success if it was pulling in $35K a shade during these locations. It’s now projected to make $10K a screen.
1ST UPDATE:Disney’s Zootopia made $1.7M final night, that is a B.O. high indicate in preview for Disney’s strange charcterised transport outward of Pixar. The critically acclaimed film about a refugee fox who teams with a rookie-cop rabbit to expose a swindling is on march to do $60M this weekend and could strech $70M. During before late winter/early open durations with Alice in Wonderland, Oz a Great and Powerful and final year’s Cinderella, Disney has launched large product 4 weeks before to Easter in an bid to gain on rolling open breaks. Rentrak reports a a series of K-12 schools on mangle will arise from 3% off now to 5% on Monday, while college breaks will pierce from 4% to 22% over a same block.
In addition, Gramercy/Focus reports that Millennium’s London Has Fallen seized $850K from early showtimes final night during 2,400 sites. The Gerard Butler movement pic is on march to be in a reduce $20M operation this weekend. The initial 2013 chapter Olympus Has Fallen drew 53% masculine vs. 47% female, 73% ages 25 years and older. The supplement also is tracking strongest among comparison group in initial choice, sum recognition and clear awareness. Butler’s latest this weekend faces off with his before final weekend, Lionsgate’s $140M bomb Gods of Egypt which done $17.9M in a initial week and is approaching to tumble 55% in a second FSS or $6.3M. Critics like a second Secret Service film reduction than a first, 23% Rotten to 48%. The first Olympus Has Fallen was a warn strike earning $30.4M in a entrance before finaling during $99M stateside.
By comparison to other strange Disney charcterised IP, Zootopia outstrips Big Hero 6 which made $1.4M in Thursday previews, while Frozen topsy-turvy out $1.2M in Tuesday night previews. In addition, Zootopia beats a preview money of DreamWorks Animation’s Home which done $650K, Paramount’s SpongeBob: Sponge Out of Water with $560K, Warner Bros.’ The Lego Movie at $400K, Fox’s Rio 2 at $375K as good as a $400K for midnight shows of Wreck-It Ralph in 2012.
Among films in release, 20th Century Fox’s Deadpool made $2.1M in a tip symbol yesterday and it is approaching to cranky a $300M threshold today. The Tim Miller-directed pretension should ring adult $20M in a fourth go-round.
Paramount also previewed Tina Fey’s domestic comedy Whiskey Tango Foxtrot last night. The Melrose Ave. lot’s placement bureau only reported $300K for a Glenn Ficarra-John Requa-directed film final night. That’s reduction than half of a $769K that Sisters made during a Thursday previews. Granted, that was a most broader comedy. Interestingly enough, Fey counterprogrammed Butler’s Olympus back in 2013 with a $13M regretful comedy Admission which died during a B.O. with a $6.2M opening and $18M domestic cume. Hopefully audiences stomach Whiskey better with an expected $10M-$12M three-day. Whiskey carries a $35M estimated prolongation cost, that is $5M some-more than Sisters which ultimately done $87M in a shade of Star Wars: The Force Awakens.