WWE Merchandise Sales At Events Down Despite More Events And Attendance

The boost in a series of live events WWE runs isn’t profitable off as strongly as a association might’ve hoped. WWE ran some-more live events in 2017 compared to before years, though a boost in volume hasn’t led to clever increases in boost associated to events. In fact, according to WWE’s new annual report, sales of sell during venues was down somewhat for a year, notwithstanding some-more events and attendees.

WWE ran a sum of 384 categorical register events opposite a universe in 2017. That’s an boost of 40 events from 2016, when a association ran 344 events, that is an boost from 329 in 2015 and 318 in 2014.

The burst in series of events has correlated with a light boost in attendance. Main register sum assemblage has been inching adult over 2 million attendees a final 3 years.

While sum assemblage is adult due to some-more events, average assemblage is down slightly.

More attendees means some-more income from sheet sales. Live Events revenue, made-up of sales of tickets and transport packages, was adult 5% from 2016. However OIBDA (a magnitude of profit) was usually adult a immaterial 1% in 2017.

Sales of t-shirts, hats and other sell sole during a shows were indeed somewhat down.

WWE remarkable in a annual report: “The diminution in Venue Merchandise OIBDA as a commission of revenues in 2017 as compared to 2016 was driven by product brew and increasing venue costs.”

It’s not transparent what a changes in product brew were that WWE is referring to, nor what a boost in venue costs competence be associated to.

WWE Reports Strong Q4 2017 Results, Record Revenues For 2017

The normal chairman going to a WWE uncover spent a small reduction in 2017 contra 2016: $10.25, compared to $10.57 a year prior.

Total attendances next for 2016 and 2017 have been factored in NXT attendance. Not creation this composition would’ve done a inequality larger for normal sell sole per attendee. NXT ran fewer mid-size venue events in 2015 and nothing in 2014. WWE began detailing NXT live eventuality information in a open financial papers in 2016.

The code split, commencement in Jul 2016 authorised a association to run some-more live events, quite untelevised residence shows, as WWE form dual apart furloughed rosters, representing RAW and SmackDown.

With no finish of a code apart in sight, WWE might run even some-more events in 2018. In Jan of this year, 205 Live ran one weekend of events, however had to cancel one of a 3 creatively scheduled shows, expected due to bad advance.

It should be remarkable this essay focuses usually on WWE’s live events business. The company’s altogether business was adult significantly. It reported increases in income of 10% ($801 million in 2017, $729 million in 2016) and in OIBDA of $13 ($102 million in 2017, $80 million in 2016).

Follow Brandon on Twitter during @BrandonThurston. He co-hosts Wrestlenomics Radio, a weekly podcast on wrestling business.