U.K. TV Ad Spending Hits Record in 2015, Helped by Facebook, Netflix

The $7.45 billion for a year brings TV ad income past a £5 billion symbol for a initial time as Google and other online companies spend some-more than 60 percent of their selling budgets on TV.

TV promotion income in a U.K. reached a record $7.45 billion (£5.27 billion) in 2015, adult 7.4 percent over 2014, according to sum supposing to Thinkbox, a British selling physique for blurb TV companies.

This noted a initial time a figure crossed a £5 billion symbol and a sixth uninterrupted year that TV promotion income grew in Britain, a association said. Its figure covers all income spent by advertisers on blurb TV, including linear TV spots, VOD, sponsorships and product placement.

Online businesses were a pivotal expansion motorist and are now a second-biggest spenders on TV ads, it found. “Based on information from Nielsen, a continued expansion has been fueled by increasing investment in all vital selling categories, with poignant expansion entrance from online companies,” pronounced Thinkbox. “Online businesses invested over £500 million ($707 million) in TV in 2015, an boost of 14 percent [from] 2014. Google, Facebook and Netflix spend over 60 percent of their selling budgets on TV advertising.”

Facebook was a year’s biggest new TV advertiser in a U.K. with $15.3 million (£10.8 million), according to a firm. It didn’t fact a annual spending by Netflix.

Long determined TV marketers also increasing their spending, including auto, financial and other companies, Thinkbox said, citing Nielsen.

Overall, TV outpaced a broader ad marketplace in Britain. The Advertising Association estimates prove that a sum U.K. ad marketplace grew about 6.1 percent in 2015 to $27.9 billion (£19.7 billion).. Based on a AA estimates, TV accounted for 26.9 percent of a sum U.K. ad marketplace final year.

Said Lindsey Clay, CEO of Thinkbox: “Online businesses in sold commend a impact TV promotion has and have significantly increasing their investment recently. This is something we design to continue in 2016.”