Sony has announced an earpiece that puts a practical partner in one of a owner’s ears.
It brings smartphone record closer to a synthetic comprehension knowledge depicted in a film Her.
However, Sony will need to overcome a public’s insurgency to wearing Bluetooth headsets.
The Japanese association also denounced smartphones that it says are a initial to have record that extends a lifespan of handset batteries.
It announced a new inclination on a initial day of a Mobile World Congress record uncover in Barcelona.
Sony ranks outward a world’s tip 10 bestselling smartphone brands. It suffered a 27% tumble in a smartphone shipments final year, according to marketplace investigate organisation IDC.
The manufacturer is not perplexing to boost sales by slicing prices in a bid to stop a mobile multiplication losing money.
However, some analysts have questioned either that proceed creates sense.
Sony pronounced a Xperia Ear was partial of a devise to extend a Xperia code over tablets and phones.
The device facilities a vicinity sensor that informs a wirelessly related Android smartphone when it is in a user’s ear.
An app on a phone afterwards provides plcae and time-based prompts about a weather, diary appointments, amicable media posts, missed calls and a news.
It can also respond to voice commands for internet searches, navigation directions and summary dictations.
The thought is to giveaway users from carrying to hoop their phone so often.
Its battery life is singular to three-and-a-half hours of active use, though Sony suggests this will be adequate for many people many days.
Other firms, however, have struggled to popularise a concept.
Motorola launched a Moto Hint Bluetooth earbud final year, that provides a some-more singular operation of voice-based controls. It stays a niche product.
One consultant pronounced Sony’s device seemed a some-more “interesting attempt” to giveaway adult people’s hands and eyes, though combined there were still hurdles to overcome.
“To be appealing to vast numbers of users a voice estimate will need to be glorious and it will need to work with a far-reaching operation of apps and functions on a phone,” pronounced Martin Garner from a CCS Insight consultancy.
However, Ian Fogg of IHS Technology was some-more sceptical.
“Android smartphones already have a Google Now service, so what Sony has to do is work out how it can do something opposite around voice control,” he said.
“Then it has to make certain that it complements Google’s software. It’s identical to a plea that all Android handset have when they make their possess email, browser and camera apps – it formula in there being some-more than one proceed of doing a same thing on a device and that can upset consumers.”
The association also announced 3 smartphones as partial of a new Xperia X series, that underline opposite forms of processors and arrangement resolutions depending on their price.
All have adopted a new battery record grown by Qnovo, a Silicon Valley-based start-up.
“It scans a condition of a battery – sees a heat and a condition of use – to see a health level, and afterwards optimises a charging to not repairs a battery,” a Sony orator said.
That meant a batteries should final twice as prolonged before unwell to keep a decent charge, he added.
This should interest to a flourishing numbers of consumers who go dual years or some-more between upgrades, Sony said.
Another new underline is a record dubbed “4D focus”, that a association says allows a new handsets’ cameras to close onto objects twice as fast as a Z5 phones.
However, Mr Garner was unimpressed.
“There’s been a feeling that unless Sony can come adult with a truly innovative, stand-out smartphone, there would be critical doubt outlines around a destiny of a company’s mobile business,” he said. “In a view, a new smartphones do not mangle poignant new ground.”
Profits contra volume
A year ago, Sony’s arch executive Kazuo Hirai told a BBC that there was “no guarantee” it would still be in a smartphone business by 2020 if a mobile multiplication continued to make losses.
Last quarter, a section reported a 24.1bn yen ($214m; £150m) distinction notwithstanding shipping 36% fewer handsets than during a same 3 months a year before.
The association pronounced relocating to a choice from that it done some-more income per device was behind a profit.
But Mr Fogg pronounced he was uncertain either a proceed was sustainable.
“We envision that shipments will continue to tumble in 2016 and 2017,” a researcher said. “Smartphones are a scale business – it’s routinely easier to be essential if we sell high volumes. So, a doubt is either Sony can stay essential if a sales tumble further.”