Samsung’s latest flagship phones revive a integrate of renouned facilities forsaken from a prior generation.
The Galaxy S7 and Galaxy S7 Edge both accept MicroSD cards, permitting their storage to be expanded, and can also be submerged underwater.
In addition, they underline new gaming tech and a back camera that should cope improved in low-light conditions.
Their altogether design, however, is identical to a Galaxy S6 line-up.
Some experts suggested that could poise a challenge.
“Although there are poignant improvements underneath a carp with a camera, a chipset, a removable storage and a H2O resistance, Samsung will have to make certain that’s manifest to consumers,” commented Ian Fogg from a IHS Technology consultancy.
“Because during a peek they demeanour to be a same as final year’s model.”
Samsung does not divulge smartphone sales numbers. However a share of a marketplace forsaken by 2% in 2015, according to investigate organisation IDC, during a time when Apple, Huawei and Xiaomi done gains.
Even so, IDC’s information still indicates a South Korean organisation stays a bestselling code by a far-reaching margin.
1. Samsung Galaxy
2. Samsung Galaxy S
3. Samsung Galaxy S2
4. Samsung Galaxy S3
5. Samsung Galaxy S4
6. Samsung Galaxy S5
7. Samsung Galaxy S6
April 27 2009: Samsung Galaxy
Samsung’s initial Android-powered phone ran chronicle 1.5 (Cupcake) of Google’s mobile handling system.
It had a 3.2in (8.1cm) shade and was a initial Android phone to embody a 3.5mm headphone jack, permitting normal headphones to be simply connected.
March 23 2010: Samsung Galaxy S
The initial of Samsung’s S-branded array had a 4in (10.2cm) screen, ran Android 2.1 (Eclair) and could fire video in 720p high definition.
A 4G various of a device captivated a madness of Apple’s lawyers, and became partial of a high-profile obvious box fought by a dual rivals.
13 Feb 2011: Samsung Galaxy S2
The S2 was marketed as a world’s thinnest smartphone, measuring reduction than 8.5mm (0.33in) thick.
It had a 4.3in (10.9cm) shade and was powered by Android 2.3 (Gingerbread).
Samsung promoted a “zero lag” shiver speed of a categorical camera as being suitable for gnawing fast-moving objects.
3 May 2012: Samsung Galaxy S3
The S3 used eye-tracking module to detect when it was being looked at, gripping a shade splendid until a owners incited away.
It had a 4.8in (12.cm) shade and ran Android 4.0.4 (Ice Cream Sandwich).
The phone also introduced S-Beam, a approach to send files and contacts between Samsung handsets.
14 Mar 2013: Samsung Galaxy S4
The S4 bordered on “phablet” standing with a 5in (12.7cm) touchscreen, that could be used while wearing gloves.
Running Android 4.2.2 (Jelly Bean) it introduced a dual-video constraint mode, permitting users to record footage from both cameras simultaneously.
24 Feb 2014: Samsung Galaxy S5
The S5 combined dirt and H2O resistance, earnest to work after being submerged 3ft (0.9m) deep.
It came pre-installed with Android 4.4.2 (KitKat) and introduced a fingerprint scanner and heart rate monitor.
Samsung promoted a “ultra energy saving mode”, that let a device eke out a day of life when a battery fell next 10%.
10 Apr 2015: Samsung Galaxy S6/S6 Edge
Samsung launched dual models of a flagship phone – a Edge chronicle had a shade that winding turn a sides and was some-more expensive.
The phones had brighter, some-more minute screens than before, and upheld a firm’s new intelligent wallet use Samsung Pay.
However, their steel frames and glass-backed designs led to some of a S5’s facilities being jettisoned, including H2O insurgency and a microSD slot.
The new handsets were denounced in Barcelona on a eve of a Mobile World Congress tech show. They are set to be expelled on 11 March.
Optimised for games
While a Galaxy S7 retains a same sized shade as a S6, a S7 Edge’s arrangement has grown somewhat from 5.1in (13cm) to 5.5in (14cm).
The Edge chronicle is also somewhat curvier than before and a camera protrudes reduction distant out.
In addition, a “edged” tools of a shade now yield shortcuts to email, opposite print modes and third-party apps.
- now accept MicroSD cards with adult to 200 gigabytes of storage, that fit onto a same tray as their SIM cards
- have aloft ability batteries – a S7 Edge can reportedly play adult to 15 hours of high clarification video on a charge
- have IP68 H2O insurgency ratings, definition they can be safely enthralled to inlet of 1.5m (4.9ft) for adult to 30 minutes
- have an “always on display” duty that shows notifications and a time though wanting to arise a shade up
- retain a wireless charging capabilities of a S6 models
They also underline processors that are faster than before and able of ancillary a Vulkan API (application module interface).
This is an open customary that lets games make some-more fit use of a chip’s graphics estimate units (GPUs). Modern PCs and games consoles can already support Vulkan, though Samsung says a smartphones are a initial to do so.
The organisation has also combined a “thermal spreader” to a phone’s innards. This is a 0.4mm-thick tube of H2O that turns to steam, cooling down a processor, when required.
It should concede a handset to improved hoop graphics-intensive titles though overheating.
In addition, Samsung has done it easier to record gameplay for after playback.
Dual pixel autofocus
The new back camera introduces dual innovations.
Firstly, it has a bigger orifice of f/1.7 rather than f/1.9. This means a lens lets in some-more light than before. The pixels are also somewhat bigger, that should meant a phones are some-more able during holding low-light photos though a need for flash.
Secondly, a sensor is a initial on a smartphone to underline “dual pixel autofocus”.
This means any pixel can be used to both record a picture and establish concentration rather than usually one or a other. This enables a phone to close concentration to an intent some-more fast for stills, and broach smoother concentration tracking in video mode.
The record was initial grown by Canon, and until now was singular to the Japanese firm’s DSLR (digital single-lens reflex) and Cinema cameras.
“It’s not easy to explain or even uncover off during a indicate of sale, and that’s something Samsung will onslaught with,” commented IDC researcher Francisco Jeronimo.
“But we trust those users who start regulating it will fast realize it does make a disproportion and will assistance them get improved pictures.”
One effect of adding a new technologies is that a camera’s fortitude has had to diminution from 16 megapixels to 12MP.
Virtual existence camera
The South Korean organisation also introduced a 360-degree camera. It can film footage for playback on a practical existence headset, that Samsung creates in partnership with Facebook’s Oculus division.
The Gear 360’s interactive cinema and videos can also be uploaded to Facebook and YouTube.
The device is usually concordant with a firm’s possess handsets. That contrasts with a identical camera denounced by LG that works with both Android and iOS phones.
One researcher suggested such pack could “add a new dimension” to weddings and other large occasions.
“These cameras will concede users to simply emanate their possess 360-degree content, and this will assistance fuel direct for practical existence accessories and broader acceptance of a new forms of photos and videos,” pronounced Ben Wood from CCS Insight.
It was also suggested that a Samsung Pay intelligent wallet use would be stretched to a UK, Australia, Brazil, Canada, China, Singapore and Spain this year.
One association viewer suggested it was a “no brainer” to collect a new phones over a Galaxy S5 and progressing handsets, though a harder sell when compared to a S6 range.
“Samsung has a problem that is indeed common by many smartphone companies today,” pronounced Carolina Milanesi from Kantar Worldpanel ComTech.
“Each year’s phones demeanour some-more and some-more comparison and what gets tweaked is some-more of a refinement to what’s inside, and that’s unequivocally tough to remonstrate business to compensate additional for in stores.”
Even so, a orator for Samsung pronounced it dictated to leave a S6 phones on sale alongside a new devices.
Follow all a BBC’s MWC coverage around a “Mobile World Congress 2016″ tab in a news app.
You can also keep lane of a record match Rory Cellan-Jones and a rest of a group covering a Barcelona eventuality via a dedicated Twitter list.