Piccadilly Circus lights switched behind on after renovations

Media captionThe new arrangement has one of a top fortitude LED displays of a distance in a world

The billboard lights during Piccadilly Circus have been switched behind on following vital renovations.

The sign, that has displayed electrical advertisements for some-more than a century, was switched off in Jan and transposed with a proxy banner.

The new state-of-the-art shade is interactive and entirely manageable permitting advertisers to embody aspects such as live video streaming.

About 100 million people pass a executive London site any year.

Before Jan it was a initial time given World War Two a lights had been switched off, detached from during energy cuts and special events.

Media captionA story of how a lights have altered during Piccadilly Circus

The billboard’s prior 6 particular LED screens have been transposed with a largest singular arrangement in Europe, measuring about 780 sq m (8,400 sq ft) in size.

The shade has about 11.6 million bulbs, improving a peculiarity of images on display.

A cradle has also been commissioned on a roof to purify and say a LED panels that are approaching to final a subsequent 10 years.

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Getty Images

Image caption

Illuminated adverts like these in 1953 have been on arrangement during a site for over a century

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Getty Images

Image caption

The new shade has about 11.6 million bulbs, improving a peculiarity of images on display

Six advertisers are pity a space and new record allows them to change calm formed on a surrounding environment, according to site owners Land Securities.

For example, if a heat falls next a certain level, adverts for winter garments can go on arrangement instead of summer ones.

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Getty Images

Image caption

Tests were carried out on a arrangement before it was strictly switched on

A Land Securities mouthpiece pronounced a “complex calm government system” had been grown to “basically conduct 6 live TVs that have a ability to pierce around a shade and change places”.

The initial brands being displayed on a new billboard embody Coca-Cola, that has been promotion in a space given 1954, and Samsung.

Perrier was a initial code to ever be bright in Piccadilly while BP, Panasonic, Cinzano and TDK have also displayed adverts in a past.

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PA

Image caption

The initial brands being displayed on a new billboard embody Coca-Cola and Samsung


Light history

  • 1819 – Piccadilly Circus is built to bond Regent Street with Piccadilly
  • 1908 – First electrical advertisements appear, with Perrier a initial code to be illuminated
  • 1923 – Electric billboards are set adult on a masquerade of London Pavilion to publicize Bovril
  • 2011 – LED displays totally reinstate neon lamps
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