New Mom Serena Williams Designed a Purple Purse in Honor of National Domestic Violence Awareness Month

Serena Williams

Tennis superstar Serena Williams has usually been a mom to Alexis Ohanian for reduction than a month, though she’s already creation strides to be a certain purpose indication to her daughter by teaming adult with a Allstate Foundation Purple Purse debate as a engineer and envoy in respect of National Domestic Violence Awareness Month.

“My loyalty to finale assault opposite women has grown even stronger given a birth of my daughter only a few weeks ago,” Williams tells PeopleStyle. “One approach we am operative to make this essential governmental change is by fasten army with Allstate Foundation Purple Purse, that aims to finish domestic assault opposite women by financial empowerment.”

Every year, a Allstate Foundation launched an annual Purple Purse that we can win by donating $10 towards lenient women to mangle giveaway from an violent attribute through financial education, pursuit training and readiness, and tiny business programs for survivors. The fundraising effort’s critical: on a singular day final year, some-more than 12,000 requests for puncture shelter, childcare and financial assist from women pang from domestic assault went unanswered due to lacked funding. 

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This year, Williams designed her initial purse for a Purple Purse campaign, following in other famous ladies’ footsteps like Kerry Washington, who has been an ambassador and designed a purse for a Allstate Foundation Purple Purse debate for a past 3 years.

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Williams’ domestic Italian leather handbags (which are valued during $400) come in dual designs — one low plum and another some-more colourful purple — that can be entered to win in a weekly sweepstakes. “It’s sophisticated, though also atmospheric adequate for carrying bland essentials,” Williams says. “It is my wish that a propitious recipients of this purse will wear it proudly as they assistance get a word out around this moving cause.”

Just present $10 on between Oct 2nd and Oct 31st to get one entrance in any weekly sweepstakes.

“Serena’s purple purse will move recognition to domestic assault and financial abuse, and assistance lift supports for nonprofits opposite a country,” Vicky Dinges, Allstate’s Senior Vice President of Corporate Responsibility (who also heads a Purple Purse initiative) tells PeopleStyle. “One in 4 women will knowledge domestic assault in her lifetime –  it could occur to your best friend, sister, neighbor or co-worker. This is a tellurian rights issue, not just a women’s rights issue.”

Support a good cause, and enter for a possibility to win one now!

For some-more information on a Purple Purse, visit

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