Ace photographer Atul Kasbekar, who finished his entrance as a writer with Neerja starring Sonam Kapoor, pronounced that a film’s box bureau run came as a happy warn to him and is ecstatic with response from a audiences.
“I was utterly assured that a film would be acclaimed critically though a box bureau run is a happy surprise,” Atul Kasbekar told IndianExpress.com.
Neerja, that expelled in 671 screens in India, has now been extended to 200 additional screens due to a box bureau success.
Talking about a promotional strategy, Atul Kasbekar said, “It’s a normal plan for cinema like this. It was also finished for Barfi that was expelled with most bigger star expel like Ranbir Kapoor. It was also expelled in singular screens and afterwards as a direct grew, a shade depends were increasing in a following week.”
Neerja has collected Rs. 43.47 crore so distant and is relocating fast towards a Rs 50 crore mark.
Talking about change in audience’s viewpoint towards hindi cinema and their acceptance of films from opposite genres, Atul Kasbekar said, “I consider a assembly is some-more meddlesome in content. You have to give a good reason to assembly to get adult and go to theatres. Instead of holding an choice accessible of party on their iPad, computer, phone or TV, we have to give them a really good reason to go to a theaters.”
After Neerja, Atul Kasbekar and a film’s executive Ram Madhvani, will once again be teaming adult for their subsequent try and are now operative on formulating a good script.
“No sum as yet. We usually have an thought that we have to work on. But usually like Neerja, we wish to work on formulating a good book initial since we trust that a usually reason to make a film is to be really really happy with a script. So we have not finished any talks with a studios, we have not finished any talks with any actors. We usually wish to make a good book first. And it’s a comedy,” Atul Kasbekar said.