Is Controversy Impacting ‘A Dog’s Purpose’ At The Box Office? – Friday Night Update

3RD Update, Friday 10:15 PM: Refresh for chart We had a feeling yesterday about how this weekend would go down. Given a good weekday momentum, it was approaching that Uni/Blumhouse’s Split would hold on to No. 1 with an estimated $24.8M while a embattled Amblin/Walden Media’s A Dog’s Purpose also from Uni would settle for second with $17.8M$18.2M.


Truly, among those in distribution, there’s a multiplication as to either a box bureau for A Dog’s Purpose was dinged from the fallout of a TMZ video display a German Shepherd being forced to perform opposite his will in synthetic rapids. Some disagree that such controversies do not import on moviegoers’ minds and foreordain their ticket-buying habits.  Certain tracking services saw A Dog’s Purpose opening as high as $27M 4 weeks ago, and now a pic looks to be entrance in (based off Friday night sheet sales) usually underneath $20M. Some charge that slack to a controversy, while others indicate to large films like Lego Batman and Fifty Shades Darker coming onto tracking (which can intermix other films’ projections and polling responses).

But before PETA can explain any feat in regards to impacting a movie’s sheet sales this weekend, we need to take a breath, cruise a few things, and comprehend that A Dog’s Purpose‘s opening is still doggone good.

Well, how’s that?

Hotel for DogsHotel for Dogs

Hotel for Dogs

Because A Dog’s Purpose is bound to be a eighth-best opening of all-time for a dog film (maybe seventh), ranking after a slew of renouned branded or star-studded dog titles from Disney, Fox and Warner Bros. A Dog’s Purpose ranks subsequent such titles like Warner Bros.’ Scooby-Doo ($54.1M) and 20th Century Fox’s Marley and Me ($36.4M), though above Disney’s Snow Dogs ($17.8M), Paramouont’s Hotel for Dogs ($17m) and Disney’s 2006 reboot of The Shaggy Dog ($16.3M). A Dog’s Purpose is a Saturday matinee movie, not a Friday night one, so tomorrow’s sheet sales for a Lasse Hallstrom-directed film could tell a improved story.


When we initial listened that a projections for A Dog’s Purpose were north of $20M, we found it utterly unbelievable, quite for a film that was built during a low cost ($22M before PA) for a flyover state crowd. A dog movie? “Yeah, a dog movie. They always make money,” one non-Uni placement source told me. Max, another goody goody low bill family dog film non-stop to $12.1M dual summers ago, so how could A Dog’s Purpose do some-more business? For one, A Dog’s Purpose is based off a New York Times bestseller by W. Bruce Cameron and it stayed on a newspaper’s list for 49 weeks. It deals with a thought of reincarnation, so right there that determined IP was means to spike sum recognition to 80% on NRG and led some to envision a $20M-plus opening.

Still, bestseller aside, it stood to reason that A Dog’s Purpose would container a high-teen opening. It was nearing in a arise of a swarming holiday marketplace, one that’s recently dominated by a uninformed M. Night Shyamalan pretension that’s been behaving strongly via a week (Split by Sunday should be during $76.5M). It usually done clarity for Split‘s momentum to carryover, not to discuss Shyamalan’s titles have proven to kick a genre film abuse of a high second weekend dump and this one is looking to drop an extraordinary 38%.

Marley  Me TV NBCMarley  Me TV NBC

Furthermore, A Dog’s Purpose didn’t star Jennifer Aniston like Marley Me, nor was it formed on a renouned animation like 101 Dalmatians or Scooby-Doo, nor did it have a daunt in a materials ala a Disney’s Beverly Hills Chihuahua. That 2008 film was promoted months in advance, was sole really heavily on a comedy and was flush off with a familiar film trailer descant “Aye! Chihuahua!”. A Dog’s Purpose was different, some-more tame, straight-up family and some-more in sync with cinema like Hotel for Dogs and Max in a sell. And since of a closeness where A Dog’s Purpose is opening to during a B.O.; it’s for this reason since we can’t contend nonetheless that debate killed it.

A Dog’s Purpose gets an A CinemaScore tonight, that is in line with other Fido films like Eight Below, Beverly Hills Chihuahua and Marley Me (all A CinemaScores) and is improved than Hotel for Dogs (A-) and Snow Dogs (A-).

If debate truly kills A Dog’s Purpose, then we’ll see it subsequent week, since dog titles have prolonged legs, review 2006’s Eight Below ($20.1M opening, $81.6M, 4x) and 2009’s Hotel for Dogs ($17M, $73M final domestic, 4.3x).  A Dog’s Purpose brought in mostly comparison women tonight during 66% females, 61% over 25, with 73% observant they bought tickets since of a theme matter.


Sony/Screen Gems has Resident Evil: The Final Chapter in a mix. Its weekend looked earnest final night with a $1M Thursday night start. But that’s where a fandom ends as many audiences are going to lay this one out for a subsequent dual days. Current weekend projections for a sixth film distortion between $11.9M-$12.6M, well subsequent a midst teenagers a studio was anticipating for, and on a approach to be a lowest domestic opening for a 15-year aged authorization formed off a Capcom game. For Sony, it was always about rallying a unfamiliar audiences with this sequel. They’re already celebrating that a authorization is channel $1 billion worldwide. Considering that these cinema make 80% or some-more of their tellurian transport abroad should meant that this $40M prolongation (before PA) will be OK. It already has cashed in $35M from Japan and Sony is raised a $70M worldwide using cume by Sunday. Final Chapter gets a B CinemaScore tonight, on standard with a 2002 pretension and 2004 sequel, and improved than a C+ it warranted with a prior installment, Retribution in 2012. Maybe a film should have been PG-13 instead of R…because a underneath 18 throng desired it with an A+, though usually 9% of them were means to buy tickets. Crowd here was comprised of 60% males, 70% over 25. Thirty-four percent bought tickets for Milla Jovovich, while 49% pronounced it was since it was a Resident Evil movie. Still, all this low-budget, sleepy catalog titles aside, we’re still watchful for a Culver City lot to shake adult a box bureau in the Spider-Man sense of a word. Will it be with Ryan Reynolds’ sci-fi thriller Life on Mar 24?

Matthew McConaughey, Edgar Ramirez - Gold.jpegMatthew McConaughey, Edgar Ramirez - Gold.jpeg

Weinstein Co.’s Gold is anything though that during a box office, set to arrange 10th with an estimated $3.3M-$3.6M at 2,166 theaters. Like The Founder last weekend, a Matthew McConaughey film suffers from a miss of awards mojo. Though Founder earned good reviews, critics threw Gold out a window with a 38% Rotten Tomatoes rating. Audiences aren’t any kinder giving it a B-. It’s too bad since it’s a fun movie, and competence have found an assembly during a summer as specialty counter-programming. Old group bought tickets here during 59% males, 54% over 50. Fifty-four percent bought tickets since they’re McConaughey fans.

TWC is faring improved with a six-Oscar nominated Lion which saw an estimated 27% travel in a weekend take with $2.2M and a nearby $20M using sum in a 10th weekend during 575 runs. Also, Founder is holding well, projected to be -29%.

Two best design Oscar nominees will cranky $100M this weekend: 20th Century Fox’s Hidden Figures and Lionsgate/Summit’s La La Land

Box bureau for weekend of Jan. 27-29 formed off Friday night estimates:


1.) Split (UNI/Blumhouse) 3,199 theaters (+161)  /$7.5M Fri (-49%) /3-day: $24.8M (-38%)/Total: $76.5M/Wk 2

2.) A Dog’s Purpose(UNI/Amblin/Walden) 3,059 theaters   /$5M Fri /3-day: $17.8M-$18.2m/Wk 1

3.) Hidden Figures (Fox) 3,351 theaters (-65)/$3.7M Fri (-14%)  /3-day: $13.8M(-12%)/Total: $103.8M/Wk 6

4.) Resident Evil: The Final Chapter (SONY) 3,104 theaters  /$4.85M Fri /3-day: $11.9m-$12.6m/Wk 1

5.) La La Land (Lionsgate) 3,136 (+1,271) /$3.2M Fri (+32%)/3-day:$10.6M-$11.5m (+36%)/Total:$105.9M/ Wk 8

6.) xXx: The Return Xander Cage (PAR/REV) 3,651 theaters  /$2.1M Fri (-70%) /3-day: $7.1M (-65%)/Total: $32.3M/ Wk 2

7.) Sing (ILL/UNI), 2,702 theaters (-491) /$1.3M Fri.(-26%)  /3-day cume: $6.5M (-28%)/Total: $257.6M/Wk 6

8.) Rogue One  (DIS), 2,049 theaters  (-554)/$1.26M Fri. (-28%)/ 3-day cume: $5.4M (-25%)/Total: $520.3M/Wk 7

9.) Monster Trucks (PAR) 2,496 theaters (-623)/ $784K Fri. (-44%)/ 3-day: $4M (-43%)/ Total:$28.1M / Wk 3

10.) Gold (TWC) 2,166 theaters   /$1.1M-$1.2M Fri /3-day: $3.3M-$3.6M/Wk 1


Viola Davis - Fences.jpegViola Davis - Fences.jpeg

The Founder (TWC) 1,115 theaters  /$663K Fri (-34%) /3-day: $2.4M (-29%) /Total: $7.2M/Wk 2

Lion (TWC) 575 theaters  (0) /$578K Fri (+25%) /3-day: $2.2M (+27%)/Total: $19.6M/Wk 10

Manchester by a Sea (AMZ/RSA) 1,168 theaters  (+625) /$537K Fri (+120%) /3-day: $2.1M (+120%)/Total: $41.6M/Wk 11

 Fences (Par) 880 theaters (+187)/$370 Fri (+10%)  /3-day: $1.3M (+13%)/Total: $50.8M/Wk 7

Moonlight (A24) 1,104 theaters  (+615) /$356K Fri (+120%) /3-day: $1.26M (+114%)/Total: $17.5M/Wk 15

Arrival (Par) 1,221 theaters (+1,041)/$367k Fri (+325%)  /3-day: $1.2M (+288%)/Total: $97.1M/Wk 12

Hacksaw Ridge (LG) 502 theaters (+377)/$102k Fri (+375%)  /3-day: $369k (+372%)/Total: $65.9M/Wk 13

The Salesman  (CMG), 3 theaters  /$20K Fri. /PTA: $21k/3-day:$62K / Wk 1


2ND UPDATE, Friday noon: Universal/Blumhouse’s Split isn’t going anywhere. It’s now approaching to stay in a No. 1 mark per attention matinees with a $7 million-plus Friday and a second weekend between $22M-$24M. On a high end, by Sunday, that will take a M. Night Shyamalan movie’s cume to $75.7M. Overall, that’s a 43% decline, that is not usually conspicuous for a genre film though bests a 55% of a director’s prior Uni/Blumhouse title The Visit. As we mentioned final weekend, Shyamalan has a constant fanbase that can be counted on theatrically.

High 5 here for actor James McAvoy, who is saying a high box bureau cume here for starring in an strange square of IP. Outside 3 X-Men cinema — Days Of Future Past, Apocalypse, and First Class — and Wanted, which is formed on a comic book, Split is a top-grosser for a actor.

Universal/Amblin/Walden’s new entry, a embattled A Dog’s Purposewill land in second with $17M-$18M off a $5M-$5.5M. As we saw streamer into a weekend, Uni is a large leader here with a No. 1 and 2 titles of a weekend.

Sony/Screen Gems’ Resident Evil: The Final Chapter, despite a large $1M Thursday night, is looking during $5.5M currently with a $15M weekend. Essentially, like an normal genre pic, it’s frontloaded. The franchise is channel a $1B worldwide threshold, and will mount behind Alien ($1.4 billion worldwide), Twilight ($3.3 billion) and Hunger Games ($2.96 billion) in female-led franchises worldwide

Ryan Gosling, Emma Stone - La La Land.jpegRyan Gosling, Emma Stone - La La Land.jpeg

20th Century Fox’s Hidden Figures is racing toward $100M and will land in a tip 5 with $12M-$13M in a sixth weekend after a $3.5M Friday. Pic counts 3 Oscar noms including Best Picture. Lionsgate/Summit’s Oscar wonder La La Land at 3,136 locations is looking during $11M-$12M as it also clicks past $100M this weekend off a 14 Oscar nom dance card. Worldwide, a Emma Stone-Ryan Gosling strange low-pitched is twirling past $200M.

The Weinstein Company’s Gold further down a charts is estimated to sum $1M-$1.5M currently for a $4M weekend.

resident evilresident evil

PREVIOUS, Friday 7 AM: Sony/Screen Gems’ Resident Evil: The Final Chapter soared in Thursday night previews, holding in $1 million and simply violence Universal/Amblin/Walden Media’s A Dog’s Purpose, which drew $455K final night. A Dog’s Purpose played at 2,255 venues from showtimes that started during 6 PM, while Resident Evil began a shows during 7 PM during 2,464 theaters.

Granted, a genre film is always going to lift in some-more fanboys than a family film on a initial night, generally during this time of year when there aren’t that many schools off.

Last time around, Resident Evil: Retribution, released in Sep 2012, drew $665K from midnight shows before opening to a $8.3M Friday and a $21M weekend. Resident Evil: The Final Chapter‘s Thursday night isn’t that distant from xXx: The Return Of Xander Cage which done $1.2M on a initial night before posting a $7.1M Friday and $20M weekend. Final Chapter cost $40M before PA, and a final film already owns a biggest sum for a authorization in Japan with $35M. By a finish of a weekend, Sony expects Final Chapter‘s worldwide B.O. to mount during $70M.

A Dog's Purpose 2A Dog's Purpose 2

By comparison, one of a final dog cinema — 2015’s Max, from Warner Bros/MGM — took in $500K on a preview night before a $4.3M initial day, and $12.1M opening weekend. Given a low sum for A Dog’s Purpose last night, we need to cruise that a film like this will swell some-more from matinees than nightly showtimes. By comparison, A Dog’s Purpose beat a $175K preview money of Weinstein Co.’s Paddington, which was also a family Jan recover dual years ago. Paddington went on to make $4.65M on Friday and a weekend of $18.96M.

A Dog’s Purpose has been embroiled in debate over a final week after an on-set video flush  showing a German Shepherd who was struggling to perform in synthetic waves. This spurred an cheer from not usually animal rights groups though also people connected to a film, with writer Gavin Palone and A Dog’s Purpose author W. Bruce Cameron assuring that a dog was protected and in good health. In a arise of a PR nightmare, tracking for A Dog’s Purpose has stalled, with projections apropos a furious card. Some trust it will be No. 1 this weekend with an opening north of $18M, while others consider Uni/Blumhouse’s Split should reason No. 1 with roughly $18M-$20M. Resident Evil: The Final Chapter is still approaching to record in a mid-teens notwithstanding a good Thursday night.

Split has had a good week with plain weekdays. The M. Night Shyamalan psychological thriller was adult 2% on Thursday over Wednesday with an estimated $2.5M during 3,038 venues, holding a initial week’s cume to $51.7M. 20th Century Fox’s Hidden Figures was second with $1.55M during 3,416 locations; a sum by Sunday will be within strech of $100M.

The Weinstein Company has a Matthew McConaughey journey drama Gold this weekend that is approaching to move in $4M-$5M. The pic destined by Oscar leader Stephen Gaghan drew $125K during 1,500 locations final night.