‘Idea is to welcome fashion, not be intimidated by it’

cannes film festival, sonam kapoor, rhea kapoor, cannes, film festival, habit line, cocktail culture, heed news, lifestyle news, tanned demonstrate newscannes film festival, sonam kapoor, rhea kapoor, cannes, film festival, habit line, cocktail culture, heed news, lifestyle news, tanned demonstrate news Rhea (left) with Sonam Kapoor with their designs Amit Chakravarty

After sketch most courtesy during a ongoing Cannes Film Festival with her style, a home grown fashionista Sonam Kapoor has now launched Rheson, a quintessential Indian habit line along with sister Rhea Kapoor. The brand, that was launched recently in Mumbai in partnership with Shoppers Stop, facilities t-shirts with candy cigarettes and other motifs, deliberate synonymous with a ’90s. The habit line is combined for a young, and boasts of a clear gift cause (the collection comprises palazzo saris and garment maxi dresses in mogra print). Excerpts from a review with a Kapoor sisters:

Tell us about Rheson and a routine of formulating it.
Rhea: It took us about dual years to move this together. The line is really us. This is how we dress. Sonam had been flooded with offers to put her name on stuff, yet nothing of them felt right. It was Sonam’s suspicion to start something of a own.
Sonam: I’m really wakeful of a fact that people follow us. So whatever we had to do, it had to be authentic. We suspicion we had a responsibility. And what improved approach than to do it with a really possess story.

The line is a reversion to a ’90s, yet a designs are utterly contemporary. How did this mix come about?
Sonam: Since we are not lerned designers, it’s about curation of a habit and not usually garments . In this collection, we have been desirous by things we grew adult with — candy cigarettes, pencils, geometry boxes among others. We all had these things. It’s an paper to a cocktail culture.
Rhea: The cultured of a code is a change between a complicated and a traditional. The suspicion was to make a lady welcome heed and not be intimidated by it. There are mogra imitation maxi dresses, a red selected dress, also t-shirts and denim jackets among others.

Are there things about any other that provoke you?
Sonam: we don’t know because she (Rhea), likes Keeping adult With a Kardashians. we have never watched it. And, even yet it looks as if my sister dresses like a bum, 99 per cent of a time she is approach some-more select than we am.
Rhea: She is a nerd, we am not.

How severely do we take a fashionista tag?
Sonam: Initially, we never accepted because girls like my heed sense. we was usually being myself. Rhea and we didn’t go out there to infer a indicate that ‘Oh my god, let’s be fashionable.’ we used to wear whatever we wanted and when Rhea came behind from college and started styling me. She knew that we had been overweight during some point, and that we was still not gentle with my body, so she gave me garments that we was gentle in. And many a times they did not heed to a ongoing trends.

You have been credited for creation Sonam a heed brand. Your comments.
Rhea: we have usually styled her in what compliments her physique type. There have been times when people have asked her ‘why don’t we wear voluptuous clothes? Why do we wear saris so much. They make we demeanour like an aunty’. But we have usually dressed her in what she is gentle with.

Tell us about operative together.
Sonam: We have been operative together for so many years, that we are now in finish sync. Given that we have done films together, and manged to sojourn best friends, we are set for life.

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