The initial awards show, constructed by Russell Simmons’ All Def Digital, will take place in Hollywood Feb. 24 and will be boradcast on Feb. 28.
Russell Simmons’ All Def Digital has struck a understanding with a Fusion wire network to atmosphere a one-hour chronicle of a All Def Movie Awards on Sunday night, Feb. 28, positioning a newly-created awards uncover as a hip-hop choice to a Oscars.
Under terms of a five-year deal, Fusion will atmosphere a one-hour prominence module spotlighting a new awards show— that takes place Wednesday, Feb. 24 during a TLC Chinese Theaters in Hollywood — on a wire network as good as on a amicable and digital networks belonging to Fusion and ADD, including Fusion’s Snapchat Discover channel. The promote will atmosphere during 7 p.m. on Feb. 28 and will be steady via a night.
That puts a promote adult opposite ABC’s live promote of a 88th Oscars and means that Disney/ABC will also have a interest in a choice programming given Fusion is corner try between Univision and Disney/ABC.
In announcing a new awards show, Simmons, ADD owner and authority said, “The All Def Movie Awards are not a Black Oscars, though they could be.”
Tony Rock — whose hermit Chris Rock is hosting a Oscars — is portion as master of ceremonies during a All Def Movie Awards only as he does for All Deff Comedy Live. The contenders for a new show’s best design esteem are Beasts of No Nation, Chi-Raq, Concussion, Creed, Dope and Straight Outta Compton — and a leader will be selected by an online opinion of a ubiquitous open during http://bit.ly/AllDefMA that ends during midnight on Feb. 23.
The promote partnership was announced currently by Simmons and Isaac Lee, CEO of Fusion and arch news and digital officer of Univision.