Popular engineer Rocky S says it is critical for a Indian conform attention to develop to safeguard that designs are “in line with tellurian trends”.
“As amicable media platforms like Instagram and Snapchat have gained belligerent as hubs for conform content, some-more and some-more consumers have turn instantly wakeful of tellurian conform trends,” Rocky pronounced around an email from Mumbai.
The designer, who has styled celebrities including Paris Hilton, Beyonce and Priyanka Chopra, added: “Moreover, so many general brands are now simply permitted in India too. So designers have had to develop to safeguard that a designs are wearable, permitted and are in line with tellurian trends.”
Rocky, who was a jury member of a competition Designer of a Year, an beginning by Shoppers Stop to yield a height to budding conform designers, has designed for over 350 cinema including Kaho Naa… Pyaar Hai, Krrish and Kabhi Khushi Kabhie Gham… He is also on house for arriving Tamil science-fiction actioner 2.0, that stars megastar Rajinikanth and Akshay Kumar.
The designer, who roped in Prateik Babbar and Elli Avram as faces of his new collection for RS jeans, says “Bollywood and conform go palm in hand”.
He said: “Film stars are vital conform influencers and their character statements are rarely coveted. In fact, several brands have collaborated with Bollywood stars to launch conform lines and collections that have been really successful and combined a lot of hum among consumers.
“So yes, there is a outrageous impact and a attribute between conform and Bollywood is a jointly profitable one.”
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