‘Deadpool’ Destroying Rivals With $56.5M Weekend; ‘Risen’ Burning ‘Witch’ – Saturday AM Update

4th WRITETHRU, Saturday 8AM: Chart updated By a finish of this weekend, Deadpool will have grossed an estimated $236.9M after dual weeks in release. Guardians of a Galaxy, a Marvel superhero film that also pennyless a mold, didn’t strech that indicate until a center of a fourth week (and that film had a advantage of summer crowds). Deadpool collected $16.2M yesterday, on a approach to a second weekend of $56.5M (per attention calculations), -58% from a record Feb opening. Today, Deadpool passes $200M stateside.

Meanwhile, DreamWorks Animation/Fox’s Kung Fu Panda 3, that is sketch an estimated $13.2M in No. 2, is gripping a God and Devil cinema resigned in spots 3 and four, with Sony Affirm/LD Entertainment’s Risen having a tip palm over A24’s The Witch, $11.5M to $8.3M. Nevertheless, both titles are outperforming their tracking projections. Risen was approaching to move in $10M over FSS during 2,915 theaters, while The Witch was trending between $5M-$6M during 2,046. Focus Features’ Race is looking during a weekend of $7M in sixth place during 2,369 sites. CinemaScore audiences were in a good mood final night giving Race a plain A and Risen an A-.

Could Deadpool topple The Passion Of The Christ ($370.8M) to turn a top-grossing R-rated film of all-time? The Tim Miller-directed superhero film thru Sunday will be using 11% forward of Mel Gibson’s New Testament pretension by a second weekend. Yeah, it’s an apples to oranges comparison given a inequality between a dual titles’ crowds. Passion reaped 7 weekends of double-digit million dollar grosses from the Lenten true behind in 2004. A Friday Imax matinee during Edwards Valencia Cinema, 30 mins north of Hollywood, drew mostly couples to a raunchy Marvel film. But there’s a lot of back-to-back authorization foe this spring. Just demeanour during what’s station in Deadpool‘s way: London Has Fallen,  10 Cloverfield Lane, The Divergent Series: Allegiant and Batman v. Superman. With all these code titles, you’d consider it was summer. Many in a business feel $350M is within strech for Deadpool, that would put it nose-to-nose with American Sniper, the second tip grossing R-rated film during a domestic B.O.

Deadpool’s amicable feverishness according to RelishMix stays aloft than any of this weekend’s new titles. In a final week, Deadpool’s Facebook page has combined 1.6M fans.  Twitter and Instagram hashtags #Deadpool were clever during a week during 30K, that is good for a film in a second weekend. A Facebook 360-degree video on a Deadpool page drew 310K likes, that is huge, and over 10.5M views. The film now depends over 36M YouTube views. RelishMix also reports that amicable WOM stays certain with fans articulate about a film’s jokes and ideas for a intensity sequel.

risenRisen, directed by Waterworld’s Kevin Reynolds, carries a $20M estimated prolongation cost. Despite opening reduce than a $22.5M posted by Sony’s 2014 Lent pretension Heaven Is For Real (based on a New York Times bestseller), opposition placement suits are assured that Risen will perform clever around Feb and March. PostTrak showed comparison women in contentment yesterday during 55% femmes and 89% over 25. CinemaScore also shows a identical demo breakdown. Seventy-two percent of a assembly pronounced they’d suggest it to friends according to PostTrak. Critics are churned on Risen at 59% Rotten, yet it seems to have some-more believers among reviewers than Passion of The Christ did during 49%.

risen kitSome of Risen’s promotions have enclosed Christian radio screenings as good as $40 oration kits that parishes can buy. Each pack contains video clips and resources to launch a oration array during a Easter season. RelishMix beheld that Sony is charity organisation sales to churches and other village organizations. Risen’s central amicable pages also have endorsements from pastors with vast followings who have given a film high praise. The amicable media star for Risen is assuage during 28.5M. Despite a cast’s miss of amicable activity, Joseph Fiennes has been compelling a film and giving interviews with Christian publications and YouTube channels.

There’s been some engaging review surrounding The Witch all week. A24 acquired a film out of Sundance a year ago for $1M. Apparently, a film was suspect to start on DirectTV VOD before attack a the witchtheaters, but the distributor opted for a far-reaching recover followed by a VOD window in 90 days. There was a screening during a Satanic Temple in Hollywood and an publicity by a organisation that generated inhabitant headlines. Critics hugged this 1630s New England fear film with a 88% uninformed measure on Rotten Tomatoes. But Friday night audiences branded Witch with a C- CinemaScore. PostTrak also reported a unequivocally low assembly capitulation rate during 55% positive. Only 41% of those who sat by a film pronounced they’d give it a thumbs adult to a friend. Older males done adult a infancy during 59% guys, 55% over 25. CinemaScore also shows group during 54%, 71% over 25. However, females during 46%, couldn’t stand The Witch with a D+.

A24 has pronounced that it’s gripping Witch at a favoured PA. They went after a slight aim around digital ads and minimal TV. However, phone calls have poured in from opposition studios observant that to lift off a medium far-reaching recover of this magnitude, PA typically resides north of $8M.  (Breaking that down, prints are $2M and artistic materials $1M for any tiny film; that puts we during $3M before any media spend that can be north of $5M). Some have even cried that a PA is $14M. However, notwithstanding all a hoopla on what Witch‘s PA is, I’m told $8.3M is a decent start for this film. A C- CinemaScore carries a 2.3 multiple, so if Witch‘s projections stay in line, it could final during $20M. Last March, Radius’ It Follows was a ‘it’ fear film and Witch will have already done 57% of that film’s whole domestic sum by Sunday ($14.67M).

race iiAnd as distant as a comment for Race, it’s meh. There was a lot of feverishness when this film went into prolongation as it was a initial Jesse Owens biopic to breakthrough and indeed get a greenlight. And how could one not get vehement about a story of an African-American Olympic competitor who dejected Adolf Hitler’s speculation on Aryan supremacy? When Race moved forward in Jul 2014, it was some-more than a year after Warner Bros. had minted $95M during a domestic B.O. with a Jackie Robinson biopic 42. Auds have ceaselessly come out for sports dramas about overcoming hurdles (in fact 20th Century Fox has a high one subsequent weekend with Eddie a Eagle). Still, when it comes to adult dramas like Race, your reviews need to be by a roof and this pretension arrives with a intermediate 61% measure (by comparison Creed had 94%). Demo relapse per PostTrak for Race is 45% Caucasian and 38% African American. Men done adult 52% of a assembly with 73% over 25. CinemaScore shows some-more females display adult during 52% (they gave it an A+ along with a underneath 18ers). Time‘s Stephanie Zacharek griped, “Where is Owens in all of this? By a finish of Race, we don’t know most some-more about him as an particular than we did when a film began,” while the Wall Street Journal‘s Joe Morgenstern darned with gloomy praise: “It’s a tale of unquenchable suggestion and fast-twitch muscles shot in slow-twitch style.”

The tip 10 films per attention estimates as of Saturday AM for a weekend of Feb. 19-21:

1). Deadpool (FOX), 3,722 theaters (+164) / $16.2M Fri. (-66%) /3-day cume: $56.5M (-57%)/Total Cume: $236.9M/Wk 2

2). Kung Fu Panda 3 (DWA/FOX), 3,448 theaters (-396) / $2.8M Fri. (-28%)/3-day cume: $13.2M (-33%)/Total cume: $117.8M/ Wk 4

3). Risen (SONY), 2,915 theaters (0) / $4M Fri.  /3-day cume: $11.5M / Wk 1

4). The Witch (A24), 2,046 theaters / $3.2M Fri. /3-day cume: $8.3M/ Wk 1

5). How To Be Single (WB/MGM/New Line), 3,357 theaters (+14) / $2.67M Fri. (-50%) /3-day cume: $8M (-55%)/Total: $31.5M/ Wk 2

6). Race (FOC), 2,369 theaters / $2.3M Fri. /3-day cume: $7M/ Wk 1

7). Zoolander 2 (PAR), 3,418 theaters (+24) / $1.58M Fri. (-63%) /3-day cume: $5.38M (-61%)/Total: $23.6M/ Wk 2

8.) The Revenant (FOX), 1,939 theaters (-327) / $955K Fri. (-26%) / 3-day cume: $3.8M (-42%) / Total cume: $165.1M / Wk 9

9.) Star Wars: The Force Awakens (DIS), 1,618 theaters (-192) / $906K Fri. (-24%) /3-day cume: $3.7M (-40%)/Total cume: $921.5M / Wk 10

10). Hail, Caesar! (UNI), 1,726 theaters (-522)  / $764K Fri. (-48%) /3-day cume: $2.6M (-60%) /Total cume: $26M / Wk 3

NOTABLES:

Mei Ren Yu (The Mermaid) (SONY) 35 theaters / $361K Fri. /3-day cume: $1.1M/PTA: $32K/ Wk 1

Busco Novio Para Mi Mujer (LG) 357 theaters / $269K Fri. /3-day cume: $886K/ Wk 1

Where to Invade Next (DRAFT), 275 theaters (-33)/ $142K Fri. (-44%) /3-day cume: $517K (-42%)/Total:$1.9M/Wk 2

Neerja (FOX INT), 73 theaters  / $148k Fri.  /3-day cume: $480K/ Wk 1

Embrace of a Serpent (OCL), 6 theaters (0) / $15kFri.  /3-day cume: $46k /PTA: $8K/ Wk 1

OSCAR NOMS:

 The Big Short (PAR), 432 theaters (-103)  / $215K Fri. (-24%) /3-day cume: $830K (-38%) /Total cume: $67.1M /Wk 11

Brooklyn (FSL), 443 theaters (-52) / $194K Fri. (-17%) /3-day cume: $737K (-32%)/Total cume:$35.3M/ Wk 16

Spotlight (OR), 401 theaters (-54) / $119K Fri. (-19%) /3-day cume: $482K (-31%)/ Total cume: $38.1M / Wk 16

Carol (TWC), 101 theaters  (-40)/ $26K Fri. (-30%) /3-day cume: $93K (-43%)/Total cume: $12.3M/ Wk 14

2nd UPDATE, 12:13 PM: 20th Century Fox’s Deadpool is staying in sync with a projections with a second No. 1 weekend of $55 million-$60 million entrance off of what looks to be a second Friday of $15M, according to attention estimates. That daily sum is off 68% from a record Feb opening day of $47.3M, yet know that figure was increased by $12.7M Thursday previews. So, a Friday-to-Friday decrease is unequivocally during 57%.

Sony Affirm’s Bible epic Risen and A24’s unholy The Witch are both looking during Friday takes of $4M. Both Jesus- and Satan-inspired cinema are looking during a print finish between $10M-$11M over 3 days. Some give Risen the tip palm in a rankings as fear films like Witch tend to be front-loaded on a a Friday. Meanwhile, a weekend’s third far-reaching entry, Focus Features’ Race, is projected to have a $3M Friday and a $8.5M FSS.

UPDATE: In a weekend that will be dominated again by 20th Century Fox’s Deadpool, many have described a subsequent 3 days as a B.O. conflict between sky and ruin with Sony Affirm’s sword-and-sandal film Risen going head-to-head with A24’s duration art residence fear film The Witch in far-reaching release. Last night, The Witch clocked $630K, while Risen took in $425K. One pretension was screened during a Vatican, while a other has a publicity of a Satanic temple.

The Witch has a best reviews of this weekend’s far-reaching entries with an 89% uninformed Rotten Tomatoes score. Tracking has The Witch between $5M-$6M during approximately 2,000 engagements, yet it could be pacing alongside Risen. Wouldn’t that be fun to watch? Tipping a shawl to Witch, the film done some-more income on fewer screens final night than Risen: 1,600 to 2,329. Granted The Witch likely lopsided younger than Risen, even yet a film has a R-rating. A24 acquired a Robert Eggers film during Sundance 2015 for $1M. Sometimes, A24 titles strike DirectTV before they strike a screen, yet in this case, a distributor bypassed that opening and opted for a 2,000-screen run. In 90 days, a devise is for The Witch to strike VOD. Deadline is told that a PA is nominal, focusing on digital and some TV.

RisenTracking has Risen with during slightest $10M this weekend, maybe more. Directed by Hatfields McCoys and Waterworld‘s Kevin Reynolds, Risen tells a story of an dubious Roman Centurion who investigates a rumors of a risen Christ post-crucifixion. Given a Lenten season, a expectancy is that this movie, that stars Joseph Fiennes, will be a sleeper. Sony/TriStar astounded us in a twilight of final summer with a $3M faith-based title War Room which done tighten to $68M and ruled a Labor Day weekend box bureau during No. 1. Sony Affirm screened Risen at a Vatican progressing this month, with Fiennes assembly Pope Francis. Faith Driven Consumer has blessed Risen with a four-and-half-star rating.

RaceDeadpool was, of course, a tip pretension final night with an estimated $8M during 3,558 theaters and a week’s cume of $180.4M. It will no doubt fly past a $200M symbol by Saturday. Projections for a Marvel anti-hero’s sophomore session is between $55M-$60M.

On Fandango, Deadpool is now offered 3 times as many tickets on a daily basement as any other film opening in theaters, and represents some-more than 50% of weekend sales.

Also opening currently is Focus Features’ Jesse Owens biopic Race which should do in a high singular digits over FSS. The Stephen Hopkins-directed film done $205K final night from 1,800 locations.

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