Viacom Veteran Niels Schuurmans Tapped as Marketing Chief for Paramount Network

Twenty-five-year Viacom maestro Niels Schuurmans is relocating adult during a company.

Schuurmans has been allocated arch selling officer for Viacom’s Paramount Network (currently Spike TV), TV Land and CMT.

In his new post, Schuurmans — who stars immediately — will manage selling and artistic for Spike and manage a rebranding to a Paramount Network forward of a launch subsequent year. Additionally, he’ll manage cross-network selling skeleton for all 3 networks, operative with any of their particular selling teams. He’ll news to Kevin Kay, Spike TV, TV Land and CMT president.

“I am so anxious to acquire Niels behind home to Spike – and to dual new destinations for him, TV Land and CMT,” Kay said. “Niels is a selling idealist with a penetrating clarity of code building by creation and creativity. With a successful lane record of formulating and building new code identities during Viacom, he will play a critical purpose in a expansion of a Paramount Network, along with operative to grow and develop TV Land and CMT.”  

Schuurmans becomes a latest executive appointment that Kay has done given adding slip of TV Land and CMT to his responsibilities. As partial of Viacom’s rebuilding plan, Kay was tapped to manage all 3 networks — with Paramount Network one of a 6 core properties that Viacom CEO Bob Bakish identified as core brands for a company.

Schuurmans many recently served as arch artistic officer and exec vp branded calm during Viacom Velocity, where he worked on selling calm opposite all Viacom brands and platforms — including associate pivotal brands MTV and Comedy Central as good as VH1, Spike, CMT, Logo and TV Land. He started his career during associate Viacom core code Nickelodeon, heading growth and rising shows including SlimeTime Live and pull into underline films with Rugrats, Wild Thornberry and Spongebob.

Schuurmans joins an executive group during Paramount Network that includes growth topper Keith Cox, who combined a new cabler to his TV Land duties.