Nashville finally done a CMT entrance on Thursday night. And after a graphic Viacom plan to dump a initial telecast on mixed networks, early earnings have it faring pretty good in a pivotal demo — if distant south of a assembly it drew on ABC.
Across 4 telecasts, dual on CMT and one on Nick during Nite, a two-hour wire launch of Nashville grossed only bashful of a 0.8 rating among adults 18-49 and scarcely 2 million viewers. On CMT alone, where a array will be debuting strange episodes before successive streaming on co-financier Hulu, a initial airing averaged 1.2 million viewers and a .45 rating in a pivotal demo. (That’s about half of what a standard rerun of The Big Bang Theory fetches on TBS.)
It’s not mostly that anyone bothers to check in on live-plus-same day ratings for wire drama. Outside of The Walking Dead and Ryan Murphy’s FX offerings, many of them don’t volume to many until time-shifting and streaming are taken into account. But it also isn’t mostly that a Big Four array moves to a 62nd most-watched channel on a dial.
To be fair, Nashville will expected see a infancy of a assembly balance in on venues that are not live and CMT. But it has a approach to go if it wants to recapture a plain apportionment of a ABC audience. The culmination promote deteriorate of Nashville averaged a live 1.0 rating among adults 18-49 and 4.2 million viewers. With only DVR, no streaming, a play rose to a 1.8 rating among adults 18-49 and 6.6 million viewers.
Performance expectations for Nashville will be aloft than many wire dramas. When ABC canceled a series, it was utterly expensive. And while a costs have altered and are common by CMT and Hulu, a star-heavy expel (most particularly lead Connie Britton) comes with a cost tab — and nothing are now thankful to stay over these 22 episodes.