Samsung has reliable it is building a possess voice-controlled “smart speaker” for a home, to opposition inclination by Amazon and Google.
DJ Koh, conduct of Samsung’s mobile division, told CNBC News: “I am already operative on it.”
The association already has a voice-controlled partner called Bixby on some of a devices, that can send messages and set reminders.
One researcher pronounced Samsung would have to compute itself from competitors.
Voice-controlled intelligent speakers are typically used to play music, set a timer, supplement equipment to a selling list and control other internet-connected gadgets around a home.
Amazon’s Echo orator can be used to buy products from a online retailer, while Google’s Home orator can collect hunt formula in a conversational way, and play YouTube videos on a concordant television.
“Samsung will have to do something different,” pronounced Ranjit Atwal, a investigate executive during Gartner.
“There is no indicate building your possess IP (intellectual property) if it replicates what is out there already.”
Samsung already manufactures internet-connected appliances such as fridges and televisions, though a Bixby voice partner now usually appears on a tiny series of a latest smartphones.
There, it can perform some tasks that Google’s voice partner and Apple’s Siri can't do, such as “take a screenshot and post it on Facebook”.
But Mr Koh pronounced he wanted to yield “a cultivatable user knowledge during home” and pronounced he would be “moving utterly heavily on it”.
Gartner predicts that worldwide spending on intelligent speakers will strech $3.52m (£2.5m) by 2021.
Their value for a record giants lies in their ability to collect information and offer appendage services such as online selling and song streaming.
“It’s reduction to do with a speaker, and some-more to do with creation their voice assistants some-more pervasive,” pronounced Mr Atwal.
“What Samsung needs is data. The some-more information we have, a some-more accumulation we have, a quicker we learn and a improved a product – that’s because Google is so good during providing a extent of services.
“Trying to make all intelligent and intelligent is a large job. Samsung needs to slight a concentration and demeanour during where it competence be means to yield value to a users.”