Nokia is circuitous down a high-end practical existence camera division.
The Ozo and a follow-up a Ozo+ had been marketed to professionals as being means to constraint a “highest quality” 360-degree footage possible, and had been used by Disney among others.
But notwithstanding a new cost cut, a Finnish organisation indicated that sales had been weaker than expected.
One consultant pronounced it reflected a fact that open ardour for VR calm was still unequivocally limited.
In a statement, Nokia pronounced it now designed to dedicate a efforts to building intelligent health products instead, and would leave it to others to build on a work in VR.
“The slower-than-expected growth of a VR marketplace means that Nokia Technologies skeleton to revoke investments and concentration some-more on record chartering opportunities,” it said.
“The section aims to hindrance growth of serve versions of a Ozo camera and hardware, while progressing commitments to existent customers.”
It combined that 310 jobs were being cut as a consequence, inspiring posts in Finland, a UK and US.
The strange Ozo was initial denounced in Jul 2015. The handheld device featured 8 cameras and a same series of microphones in sequence to constraint both round video and spatial sound.
It primarily had a $60,000 (£45,500) cost tag, bringing it in line with a kind of other cameras ordinarily used for Hollywood cinema and TV commercials.
Disney was one of a early adopters, regulating a apparatus to emanate interactive behind-the-scenes footage for a Jungle Book film.
It was also used by London-based prolongation residence Alchemy VR for a stirring healthy story documentary about a Galapagos Islands. The company’s conduct of prolongation welcomed a possibilities that a comparatively tiny distance non-stop up.
“The Ozo is substantially a simplest camera in a universe to use,” Ian Syder told a TVTechGlobal news site.
“It’s unequivocally altered a approach we do VR. Suddenly, a riskier shots are probable – we can put it on a motorised barrow [cart], or tag it to a helicopter.”
However, others were some-more critical.
The UK-based prolongation residence SpeedVR warned clients that a record sizes that a camera combined were huge, and that it struggled with scenes featuring shadows or highlights.
“For around a tenth of a cost we can get aloft peculiarity elsewhere,” it blogged final year.
In April, Nokia announced a follow-up system – a Ozo+ – earnest improved energetic operation and sharper, cleaner images to residence clients’ criticisms.
It went on sale for $45,000 though was ignored to $25,000 5 months later.
“The Ozo has clearly been a most smaller niche product than Nokia anticipated,” commented Ben Wood from a CCS Insight tech consultancy.
“The plea was that this was intensely early theatre record and users mostly found it took a prolonged time to routine a content.
“And unfortunately, 360-degree calm and practical existence some-more broadly have not taken off as fast as many in a attention had hoped – notwithstanding a support of platforms including Facebook and YouTube.”