Netflix’s Ted Sarandos Challenges "Too Much TV" Thinking

FX Networks boss John Landgraf‘s recent stipulation that a attention is during a indicate of “too most TV” has been discussed, roughly exhaustively, given he initial emphasized a indicate with critics behind in August. This idea of rise TV popped adult again during Thursday’s Hollywood Radio and Television Society luncheon — though nothing of a panelists seemed prone to determine with it.

“I take some conflict to what John Landgraf pronounced about there being ‘Too most TV,'” pronounced Netflix arch calm officer Ted Sarandos. “There’s no such thing as ‘Too most TV,’ unless we’re all spending some-more and not examination more. That’s not a case. The array of radio [hours] we’re examination is flourishing dramatically.”

Flanked by ABC Entertainment boss Paul Lee, Lionsgate TV Group’s Sandra Stern, NBCU Cable’s Frances Berwick and Showtime Networks’ David Nevins, Sarandos was not alone in his thinking. “Addictive, serialized shows is what’s pushing a marketplace right now,” pronounced Nevins. “The same dynamics function here are function all around a world.”

Nevins forked to the new launch of Showtime’s over-the-top service as personal explanation that there is a yet-to-be-sated ardour for scripted television. “It’s clearly going to be what drives a expansion relocating forward,” he added. “It has turn a vital partial of who we are really fast. We get some numbers each morning. We haven’t disclosed any publicly yet, though it’s clearly happening.”

Sarandos, asked to urge his streamer’s preference to not divulge ratings for a umpteenth time, incited a review a struggles Nielsen ratings for ad-supported TV. Saying next-day ratings have led to a passing of large peculiarity array over a past dual decades, he suggested a usually viable resolution is a pierce to energetic ad insertion — or, as is a box this year with HBO and Showtime, a compensate over-the-top service. “Dynamic ad insertion is positively where we wish to go,” pronounced Lee.

Conversation kept veering behind to a contentment of scripted programming out there, that eventually incited to Nevins articulate about Showtime’s arriving reboot of David Lynch and Mark Frost’s Twin Peaks — a plan that has suffered no necessity of play or delays.

“We’ve had to sinecure confidence adult in Washington,” pronounced Nevins, who certified that privacy has turn even harder to maintain. The network arch also laughed during a delays when articulate about 2016 premieres, usually observant that it would be premiering somewhere down a line.

Wrapping adult a afternoon, Sarandos addressed his comments from Wednesday’s gain call — that stirred headlines about a streamer’s seductiveness in rising news programming, Sarandos insisted that his comments were taken out of context and there’s no stream pull into daily news or producing any Vice-like programming.