Stars from a US National Basketball Association (NBA) are vocalization out opposite gun assault in advertisements being aired from Christmas Day.
The initial facilities players and gun assault victims job on Americans to behind efforts to finish shootings.
The advertisements are sponsored by campaigners Everytown for Gun Safety.
Gun control is frequency out of a spotlight in a US with common mass shootings though stays a polarising topic.
President Barack Obama – who told a BBC this year a miss of changes on US gun laws was a “greatest frustration” of his presidency – has voiced support for a campaign.
“I’m unapproachable of a NBA for holding a mount opposite gun violence,” he tweeted. “Sympathy for victims isn’t adequate – change requires all of us vocalization up.”
The initial radio announcement does not discuss a word “gun control”, nor calls for specific process changes.
Instead, a stars, such as Chris Paul of a LA Clippers and Carmelo Anthony of a New York Knicks share personal thoughts on a issue.
“I listened about a sharpened of a three-year aged lady over a summer, my three-year-old daughter Riley is that age,” pronounced another star, Stephen Curry of a Golden State Warriors.
The pierce has “little fashion in veteran sports”, according to a New York Times.