11th UPDATE, Sunday AM: Refresh for updates As we saw final night, Disney’s Star Wars: The Force Awakens is behind in a tip row of a projections with an opening weekend of $241M-$246M per attention calculations. Disney is job a weekend this morning at $238M, though others are revelation us it’s many aloft than that. As we always knew and saw, everybody can usually contend goodbye to a all-time domestic entrance record that Jurassic World set behind in Jun with $208.8M. Industry calculations uncover $69.1M for Saturday, while Disney reports $68.7M. Saturday was a steeper dump from Friday for Force Awakens at -43% than Jurassic World‘s -15% trip between those dual days, though one needs to take into comment how front-loaded a J.J. Abrams pretension was. Non-Disney sources are raised a 20% slip between Saturday and Sunday, though during this movement and whenever grosses are this high, a feeling is that Force Awakens will continue to surprise, generally as it heads into a week where 74% of schools are off. Disney sees a 29% drop from Saturday into Sunday with now grossing $48.8M. After Thursday and Friday’s tickets sales were commanded by allege sales, Sunday will be one of those days that relies mostly on walk-up business. Again, it’s usually extraordinary to cruise that this film will make some-more than any single Hobbit film did during their whole three-month-plus run in a matter of days.
Of all a demo stats and assembly scores that we’ve left by over a final 3 days, a many revelation were those from Rentrak’s PostTrak demonstrative of repeat business in a days to come: 88% responded that they would suggest Force Awakens to a crony while 54% said Episode VII exceeded their expectations while 42% pronounced it met their expectations. Of those that watched a film progressing this weekend, 95% of those polled pronounced they knew 5 people who were going to come out and watch Force Awakens in a days to come. Force Awakens denizens also spared no responsibility to see a movie: 38% spent between $13-$15 to see a film, while 29% shelled out $16-$18 a ticket.
20th Century Fox is stating that Alvin and a Chipmunks: The Road Chip opened in No. 2 with $14.4M. Universal’s R-rated Tina Fey Amy Poehler comedy Sisters which drew 79% women and 71% over 25 non-stop in third with $13.4M per a studio. Why open against Star Wars? For a competition, it’s not about how they start, though where they finish adult during a holiday box office. It’s a usually time of year when distributors can rest on high multiples, that is as prolonged as your film is good.
Current attention calculation for Star Wars: The Force Awakens from Deadline’s Amanda N’Duka:
1). Star Wars: The Force Awakens (DIS), 4,134 theaters / $120.7M Fri. / $69.1M Sat. (-43%) / $54.5M Sun. (-21%) /3-day cume: $241M-$246M /Wk 1 Disney Sunday weekend: $238M
Top 11 films per studio-reported estimates as also gathered by Amanda N’Duka:
1). Star Wars: The Force Awakens (DIS), 4,134 theaters / $120.5M Fri. / $68.7M Sat. (-43%) / $48.8M Sun. (-29%) /3-day cume: $238M /Wk 1
2). Alvin The Chipmunks: The Road Chip (FOX), 3,653 theaters / $4.1M Fri. /$5.7M Sat. (+39%) / $4.5M Sun. (-21%) /3-day cume: $14.4M /Wk 1
3). Sisters (UNI), 2,962 theaters / $4.9M Fri. /$4.8M Sat. (-2%) / $3.6M Sun. (-25%) /3-day cume: $13.4M /Wk 1
4). The Hunger Games: Mockingjay – Part 2 (LGF), 2,653 theaters (-998) / $1.56M Fri. /$2.3M Sat. (+49%) / $1.77M Sun. (-24%) /$3-day cume: $5.65M (-50%) /Total cume: $254.4M/Wk 5
5). Creed (MGM/New Line/WB), 2,433 theaters (-1,069) / $1.4M Fri. / $2.1M Sat. (+53%) / $1.6M Sun. (-25%) /3-day cume: $5.1M (-50%)/Total cume: $87.9M /Wk 4
6). The Good Dinosaur (DIS), 2,755 theaters (-851) / $1.08M Fri. /$1.8M Sat. (+66%) / $1.35M Sun. (-25%) /3-day cume: $4.2M (-59%)/Total cume: $96.5M/Wk 4
7). Krampus (U/Legendary), 2,371 theaters (-548) / $1.2M Fri. /$1.6M Sat. (+37%) / $972K Sun. (-40%) /3-day cume: $3.78M (-55%)/Total cume: $34.8M/Wk 3
8). In The Heart of a Sea (WB/Village Roadshow), 3,103 theaters (0)/ $985K Fri. /$1.4M Sat. (+44%) / $1.1M Sun. (-25%) / 3-day cume: $3.5M (-69%)/Total cume:$18.6M /Wk 2
9). Dilwale (UTV), 268 theaters / $598K Fri. /$728K Sat. (+22%) / $492K Sun. (-32%) /3-day cume: $1.9M /Wk 1
10). Bajirao Mastani (ERO), 304 theaters / $460K Fri. /$683K Sat. (+48%) / $512K Sun. (-25%) /3-day cume: $1.7M /Wk 1
11). Spectre (SONY/MGM), 1,225 theaters (-1,415)/ $360K Fri. /$615K Sat. (+71%) / $470K Sun. (-24%) /3-day cume: $1.4M (-64%)/Total cume: $193.9M /Wk 7
10TH UPDATE, Sunday 12AM: Tonight is entrance in improved than approaching with attention analysts putting Star Wars: The Force Awakens’ Saturday between $65.5M-$68.7M. That’s a -43% to -46% decrease from Friday’s opening day record of $120.5M, that includes $57M in Thursday previews. While Force Awakens’ Saturday doesn’t beat Jurassic World‘s record, it jumps a opening weekend estimates for Episode VII back adult to $238M-$244M.
“This film is so out of control, it’s like zero anybody has seen before. Everyone thinks they have a hoop on raised this, though unequivocally they don’t,” exclaimed one opposition placement executive. As we saw with Jurassic World back in June, this stems from a fact that a statistical sampling for forecasting these record opening B.O. weekends is utterly small. With Force Awakens already beating JW‘s opening weekend record, Disney now depends 4 highs in a list of tip 10 openers: Force Awakens at No. 1, Avengers in No. 3 ($207.4M), Avengers Age of Ultron in No. 4 ($191.3M) and Iron Man 3 in fifth place ($174.1M).
While Force Awakens certainly stole copiousness of income divided from a competition, many titles indeed saw upticks on Saturday over Friday between +38% to +72%.
Holding on to second place is 20th Century Fox’s Alvin and a Chipmunks: The Road Chip with an opening between $14M-$14.1M after removing a bit of a boost from Saturday matinees. Pic’s second day ranges between $5.5M-$5.7M, +34-39%.
Universal’s R-rated Sisters was even if not down somewhat from a $4.9M Friday for a third place entrance of $13.3M-$13.6M.
Lionsgate’s The Hunger Games: Mockingjay-Part 2 took in $2.1M-$2.3M on Saturday, in what is projected to be a fifth weekend take of $5.4M-$5.7M, down 50%-53% for a using cume of $254M. MGM/New Line’s Creed from Warner Bros. is staying clever with a cume by tomorrow of $88M and a fourth weekend of $5.1M-$5.3M, that is off 48% to 50%.
9TH UPDATE, Saturday 6:33PM: Disney as good as other sources are stating that Star Wars: The Force Awakens is now entrance in on a regressive side of projections with a $220M weekend opening, that would still be an all-time record violence Jurassic World‘s $208.8M. Peg that to softer Saturday matinees, however, dusk shows could pitch these sum higher. Per Disney, Saturday’s daytime grosses vs. Friday’s daytime sheet profits are trailing by 5% ,currently during $47M, for a projected $60M now (that’s a 50% decrease from yesterday’s opening day record of $120M, non-Disney analysts were presaging a Friday-to-Saturday decrease of -42%. However, Disney’s box bureau estimates have been flattering many on a symbol via a weekend contra rivals’ projections. By comparison, if Force Awakens files a $60M Saturday, it will arrange fourth behind JW ($69.6M), Avengers ($69.55M) and Iron Man 3 ($62.3M). Anecdotally, we stopped by The Cinemark XD in Crenshaw during 4PM and there were still copiousness of showtimes that weren’t sole out. Another muster sequence told us progressing now that a flyover states were doing gangbuster business.
Rentrak is raised that a sum sheet sales for this weekend are also attack an all-time record with an estimated $305M, eclipsing a $273.8M weekend record sum from Jun 12-14 when JW opened. This weekend is adult tighten to 3 overlay over final weekend’s insignificant formula of $77.4M, and they’re +126% over a same pre-Christmas weekend a year ago. 2015’s sum tickets sales interjection to Force Awakens will arise to $10.39B, +5.8% from a year ago. If we’re going to transparent a first-time ever $11B year, we have $610M to transparent by Dec. 31.
As we celebrated earlier, it’s a large offered day and transport day, however with tighten to 74% of schools off on Monday, Force Awakens is going to keep clicking. The tip grossing Monday of all-time belongs to Spider-Man 2 which done $27.7M on Jul 5, 2004.
8TH UPDATE WRITETHRU, Saturday, 8AM: As of Saturday morning, industry analysts now see Star Wars: The Force Awakens with an opening day record of $119M-$120M en lane for an all-time record opening of $246M-$254M during a domestic box office. Disney is job Friday during $120.5M. To put Force Awakens’ opening in perspective, cruise a following: Disney done $100M from a film in usually 21 hours during 1PM PST; an volume that many successful tentpoles open to in a 3-day weekend. By Sunday, Force Awakens will kick or come tighten to violence a whole domestic runs of a final two Hobbits which were expelled over a final dual Decembers— The Desolation of Smaug ($258.4M) and The Battle of Five Armies ($255.1M). It took Jurassic World five days to cranky $250M. Domestic all-time grosser Avatar, which non-stop during this support behind in 2009 to $77M and finished a stateside cume during $749.8M, took 12 days to transparent $250M. However, that was during a pre-historic days of digital and 3D cinema. When Avatar opened there were 3,100 RealD screens in a U.S./Canada; now there are 14,000 with a infancy of them playing Force Awakens.
Currently, Saturday is approaching to tumble 42% from Friday. But many of that hinges on how many walk-up business Force Awakens gets, and Disney and vital bondage continue to kick a drum that there are copiousness of tickets available. One suburban L.A. Regal multiplex usually had 10PM shows left as of 5:30PM on Friday with all before shows sole out. When it comes to box bureau analysts calculating projections for Force Awakens, it’s a plea as a statistical set of information is minimal. We celebrated how tough this was for placement executives after Jurassic World opened.
Given a volume of theaters we expected Force Awakens to siphon adult (Disney’s 4,134 count is a record far-reaching for December), we wondered what Nov titles would tarry on a marquee. Twelve of a tip ranked 15 titles final weekend strew a sum of 10,645 theaters on Friday. Force Awakens, Universal’s Sisters and 20th Century Fox’s Alvin and a Chipmunks: The Road Chip took over a bulk of that museum count, and a few some-more for a grand sum of 10,749. Sony/MGM/Eon’s Spectre is braving a approach against Star Wars during a holidays and is approaching to cranky $200M.
PLF is carrying a heyday zooming toward $20M, that would be a new high for a format, repping 8% of Force Awakens‘ whole weekend. Cinemark XD’s PLF code will make tighten to $5M. On Friday, PLF during 450 screens repped 9% of Force Awakens’ till, or $10.6M. Of that figure, Cinemark’s 118 PLF bookings of Force Awakens made $2.57M.
CinemaScore is stating an overwhelming A for Force Awakens which beats a A- warranted by Episodes I-III. Those giving it an A+ embody women, those underneath 25 and a underneath 18ers. 98% of audiences gave a film an A or B. Male to womanlike ratio was 64% to 36% that is scarcely matching to those who incited adult for Star Wars Episode III: Revenge of a Sith. Similar to what we saw with PostTrak’s preview audience, a comparison fans are entrance out to Force Awakens with 67% of a assembly over 25. Sith only pulled in 56% of that mob to 44% underneath 25 and what this shows with Force Awakens is that a assembly is usually removing older. Over three-quarters of those offered tickets to Force Awakens on Friday were fans of a franchise. Also pulling plain draws were Harrison Ford (18%), Carrie Fisher (16%) and J.J. Abrams (19%). The actors and singer assembly interest with Sith, which starred Ewan McGregor, Natalie Portman and Hayden Christensen was utterly low during around 10%, while moviegoers afterwards during 22% cited executive George Lucas as one of a reasons given they watched Sith.
opening day b.o.
Star Wars: The Force Awakens
Dec. 18, 2015
Harry Potter The Deathly Hallows Pt. 2
July 15, 2011
The Avengers: Age of Ultron
May 1, 2015
June 12, 2015
May 4, 2012
The Road Chip and Sisters respectively perceived grades of A- and B. Both are looking during debuts in a $13.8M-$14M+ operation which are deliberate good starts by a sources. Many see Road Chip slotting above Sisters because of Saturday and Sunday matinees. Family transport can leg out all a approach to MLK, Jr. weekend, and Uni has a clinging womanlike bottom for a R-rated raunchy comedies. Sisters, before PA, has an estimated $30M prolongation cost.
The initial two Alvins got As while a third one, Chipwrecked received a B+. Though it’s a lowest one in a array stateside, it didn’t do so bad, opening to $23.2M and putting adult a 5.7 mixed of $133.1M. The Alvin and a Chipmunks franchise is a critical holiday tack for a studio, racking adult $1.16B worldwide.
Moms were in assemblage at Road Chip at 63% with a nearby even separate among a under/over 25 set. A small some-more than half of a mob came out given their fans of a Alvin films. This assembly relapse is really tighten to a make-up of Chipwrecked.
Given Sisters’ paltry CinemaScores; if this film was personification outward a holiday, a predestine competence be grim. However, given that a weekend before Christmas is traditionally a tough film weekend to pull in females, many design it to reap a holiday mixed given a a outrageous pull for comparison women during 76% with 71% over 25. Much comparison folk couldn’t endure with a over 50 garland giving it a nasty C+. Bridesmaids earned a B+, but it had some-more As sprinkled via a demos.
It’s engaging to note that 71% of those branch adult for Sisters came out for stars Tina Fey and Amy Poehler, while 77% bought tickets to a fresh-faced headlining Bridesmaids because they were captivated to a disobedient concept. Typically whenever a stars are a biggest reason for given an assembly turns up, it means that a pretension won’t have prolonged legs – the actors’ fans come out in a initial weekend, and grosses collapse in successive frames. But since it’s a holidays, that methodology goes out a window as a normal multiples compared with CinemaScores askance significantly higher.
One pretension pang a predestine of The Force this weekend: Warner Bros./Village Roadshow’s In a Heart of a Sea which is approaching to deep-six by 67% in a second sesh with $3.6M. That’s worse than what a fear film drops in a second frame. As of right now, a Ron Howard 1820 whaling epic isn’t approaching to cranky $20M. Another in a fibre of box bureau blunders for a studio.
UTV’s Dilwale, which is also removing play in non-Star Wars countries China and India this weekend, pennyless into a tip 10 with a projected $2M. The film is from superstar Shah Rukh Khan who reunites with his Chennai Express director Rohit Shetty. The film is a regretful low-pitched movement comedy about a brood of two competing families who accommodate adult again after a 15-year separation.
Awards titles are looking to stay alive. Both Open Road and Searchlight respectively scaled behind their museum depends for Spotlight and Brooklyn. Spotlight is estimated to strike $22.6M by Sunday. After a Golden Globes and Oscar noms, Spotlight will spin adult a shade wattage again.
Weinstein Co.’s Carol isn’t going to get mislaid in this Star Wars box bureau galaxy. The distrib kept a film cramped to 16 locations in a fifth support where it’s looking to make $218K, usually 35% off from final weekend. The Todd Haynes-directed duration intrigue is braggadocio $13,625 per theater, some-more than double what The Artist was putting adult during a same indicate in time. By Sunday, a film looks to transparent $1.6M.
Like TWC, Focus Features has been holding behind a museum count on The Danish Girl so that it lasts longer via a holidays and awards season. The film is looking during a 92% fourth weekend boost or $506K as it expands from 24 to 81 theaters. Compared to executive Tom Hooper’s best design Oscar leader The King’s Speech at a same indicate in time, that film was in 47% fewer venues and it was creation more. By Sunday, The Danish Girl will be pacing behind King’s Speech by $1.6M.
Paramount’s The Big Short, though slipping 49% in weekend 2, is still putting adult a large per museum normal of $44K during 8 locations. The Adam McKay underline instrumentation of a Michael Lewis book goes far-reaching this Wednesday.
Hungary’s Son of Saul, which was recently named as one of a 9 unfamiliar films on Oscar’s short-list, is now looking during a $36K opening during 3 venues for $12K a theater.
The tip 10 films as gathered by Deadline’s Amanda N’Duka as of Saturday 8:20AM:
1). Star Wars: The Force Awakens (DIS), 4,134 theaters / $119M-$120M Fri.* / 3-day cume: $246M-$254M / Wk 1
*includes Thursday previews of $57M
2). Alvin The Chipmunks: The Road Chip (FOX), 3,653 theaters / $4.1M Fri. / 3-day cume: $13.8M-$14.5M / Wk 1
3). Sisters (UNI), 2,962 theaters / $4.9M Fri.** / 3-day cume: $13.8M-$14M / Wk 1
**includes $769K previews
4). The Hunger Games: Mockingjay – Part 2 (LGF), 2,653 theaters (-998) / $1.5M Fri. (-53%)/ 3-day cume: $5.3M (-53%) / Total cume: $254.1M/ Wk 5
5). Creed (MGM/New Line/WB), 2,433 theaters (-1,069) / $1.4M Fri. (-54%) / 3-day cume: $4.8M (-52%) / Total cume: $87.6M / Wk 4
6). The Good Dinosaur (DIS), 2,755 theaters (-851) / $1.07M Fri. (-52%) / 3-day cume: $4.4M (-57%) / Total cume: $96.7M / Wk 4
7). Krampus (UNI/Legendary), 2,371 theaters (-548) / $1.2M Fri. (-53%) / 3-day cume: $3.9M (-54%) / Total cume: $34.9M / Wk 3
8). In The Heart of a Sea (WB/Village Roadshow), 3,103 theaters (0) / $979K Fri. (-75%) / 3-day cume: $3.4M (-69%) / Total cume: $18.5M / Wk 2
9). Dilwale (UTV), 268 theaters / $597K Fri. / 3-day cume: $2M / Wk 1
10). Bajirao Mastani (ERO), 304 theaters / $459K Fri. /3-day cume: $1.5M /Wk 1
11). Spectre (SONY/MGM), 1,225 theaters (-1,415) / $356K Fri. (-68%) / 3-day cume: $1.3M (-67%) / Total cume: $193.8M / Wk 7
Spotlight (OPRD), 825 theaters (-264) / $352K Fri. (-50%) / 3-day cume: $1.3M (-50%) / Total cume: $22.6M / Wk 7
Brooklyn (FSL), 614 theaters (-333) / $313K Fri. (-46%) / 3-day cume: $1.1M (-44%) / Total cume: $16.4M / Wk 7
The Danish Girl (FOC), 81 theaters (+57) / $145K Fri. (+78%) / 3-day cume: $506K (+92%) / Total cume: $1.3M / Wk 4
Trumbo (BST), 273 theaters (-281) / $100K Fri. (-57%) / 3-day cume: $363K (-57%) / Total cume: $6.2M / Wk 7
The Big Short (PAR), 8 theaters (0) / $101K Fri. (-55%) / 3-day cume: $355K (-49%) / PTA: $44K / Total cume: $1.3M / Wk 2
Mojin: The Lost Legend (WLGO), 30 theaters / $96K Fri. /3-day cume: $289K /Wk 1
Carol (TWC), 16 theaters (0) / $60K Fri. (-44%) / 3-day cume: $218K (-35%) / Total: $1.6M / Wk 5
Room (A24), 171 theaters (-27) / $47K Fri. / 3-day cume: $171K (-35%) / Total cume: $4.5M / Wk 10
Surprise – Journey To The West (ASIA), 26 theaters / $51K Fri. / 3-day cume: $162K / Wk 1
Son Of Saul (SPC), 3 theaters / $10K Fri. / 3-day cume: $36K / Wk 1
5th UPDATE, Friday, 4:36 PM: How many annals will Star Wars: The Force Awakens bust by this weekend? Late-afternoon estimates now put a J.J. Abrams-directed force of inlet during around $125M-$130M, on lane for a $250M-$260M weekend. These are not distributor Disney’s numbers though attention estimates. It already has cracked annals for a highest allege sales and a biggest Thursday preview night, and it’s going to simply pull past Harry Potter and a Deathly Hallows – Part 2‘s single-day-gross record. Jurassic World is also no compare for this beast as it is abrasive it on a biggest three-day sum ever (see charts below). That’s how it stands now, with some-more to come tonight.
OK, now for a other titles — approbation there are dual other pics opening this weekend. The Amy Poehler-Tina Fey comedy Sisters from Universal is still on lane for a midteen three-day weekend and competence see a sum Friday take of $5M -$6M for an opening substantially in a $16M-$17M range. This weekend is traditionally not a large moviegoing weekend for females, though a studio is anticipating for a small counter-programming movement in this R-rated romp. Also opening is Fox’s family film Alvin And The Chipmunks: The Road Chip, which has a new estimated Friday sum of $4M to $5M though it is still on lane for a midteen three-day. Both are expected to play by a holidays.
Saturday is going to be a revelation day for Star Wars as it will give Disney a good magnitude of what kind of walk-up business it can design given 80% of pre-sold tickets were bought for Thursday, Friday and Christmas, in that order. That kind of moviegoing offered activity is identical to a Twilight movie, where many fans showed adult on Thursday and Friday. Whatever money a design can transport in tonight, doubling that series will get us sincerely tighten to a three-day box bureau gross. Stay tuned. More to come tonight.
As we saw with Universal during a opening weekend of Jurassic World, Disney is being really regressive with estimates. At this point, they see a $100M+ Friday and a $200M+ weekend. Saturday is a furious label day and will establish if Force Awakens gets to this stratosphere level, privately given it’s a large holiday transport and offered day. 80% of a Force Awakens pre-sales were bought for a following days in order: Thursday, Friday and Christmas Day. Hence, many predict Saturday as a day that could advantage from a many walk-up business, and both Disney and exhibitors such as AMC continue to emphasize there’s millions of tickets available.
With eye-boggling grosses like this, what could presumably come in second this weekend? Many are betting that 20th Century Fox’s Alvin And The Chipmunks: The Road Chip makes an estimated $18M during 3,653 theaters after a Friday that’s between $5.5M-$6M. Universal’s R-rated comedy Sisters with a vigilant on hooking females, is looking during $6M now for a $17M opening in third place. The film, suffocated by Star Wars, couldn’t bust $1M in previews final night, settling for $769K.
Among holdovers, Lionsgate’s The Hunger Games: Mockingjay – Part 2 will have a advantage of slotting fourth with an estimated 45% decrease for a fifth weekend of $6.3M and a using cume of $255.1M. Warner Bros./Village Roadshow’s In The Heart Of The Sea will be down 55% in a second session with $5.1M and a 10-day cume of $20.2M. As to possibly all films in a marketplace will reap from Force Awakens’ rising tide, we’ll have to wait until we get past Christmas Eve when all holiday distractions stop for moviegoers.
Previously, Warner Bros.’ 2011 finale Harry Potter And The Deathly Hallows – Part 2 owned a preview record of $43.5M and a opening day of $91M. 47% of Force Awakens’ Thursday night gross came from 3D, with Imax generating $5.7M during 391 hubs; that’s tighten to double a prior preview night record set by Avengers: Age Of Ultron of $3M.
How were a preview grosses calculated? Non-Disney sources with entrance to hourlies tell us that a previews for Force Awakens were weighted from 7 PM until 6 AM on Friday. When Warner Bros. generated $43.5M from Deathly Hallows 2 they counted a grosses from those showtimes between midnight Friday until 6 AM; after 2 AM, there was usually a smattering of them. This raises questions as to how Disney will count showtimes for a initial day of Force Awakens. Will a opening record be formed on a 29-hour day (Thursday 7 PM shows by those finale during 11:59 PM today)? Or a 35-hour day thorough of those shows finale during 6 AM on Saturday? One researcher beheld that streamer into post-6 AM shows now that business for Force Awakens is tracking down 10% from a preview shows.
The No. 1 film outward of previews final night? Lionsgate’s Mockingjay – Part 2 which done $895K from 3,651 locations; a stream B.O. is $248.8M. In The Heart Of The Sea was second with an estimated $735K during 3,103 and a initial week’s cume of $15.1M. 20th Century Fox was correct not to conflict the Force last night with its fourthquel Alvin And The Chipmunks: The Road Chip.
MovieTickets.com continues to news that 94% of a site’s sheet sales are for Force Awakens — surprise, surprise. A infancy of tickets during 42% are being sole in pairs, that means people are attending a film alone. Group tickets of 3 or 4 are being snapped adult respectively during 15%. Only 4% of all Force Awakens tickets buyers are purchasing 6 tickets or more.
Rentrak’s PostTrak denounced final night a following assembly relapse (which they guard via a weekend): Force Awakens is mostly sketch comparison males during 71% guys, 53% over 25. A infancy of a assembly during 94% are grading a J.J. Abrams film possibly glorious or really good, that is a conspicuous measure frequency seen on PostTrak. Close to half of a assembly contend they attended Force Awakens because it’s partial of a authorization they love. More than half a assembly polled contend that Force Awakens exceeded their expectations. 72% pronounced they motionless some-more than a week ago that they were going to Force Awakens, while 24% pronounced they motionless tonight to buy a sheet to a film.
Also as of final night per PostTrak, a infancy of a assembly watched Force Awakens in RealD 3D during 44%, followed by 2D during 32% and Imax 3D during 16%.
PREVIOUSLY, 6:52 PM: “It’s like zero we’ve ever seen,” one muster insider told us as Disney’s Star Wars: The Force Awakens is cruising toward an earth-shattering Thursday night preview record tonight. We’re literally conference from a non-Disney sources that it could pull to $50M — and some contend many higher. That would be unusual and improved than a record set by Harry Potter And The Deathly Hallows-Part 2, which done $43.5M from midnight showings in 2011. From Valencia, CA to New York City, shows are offered out back-to-back. “Every time a uncover is added, it sells out,” pronounced another exhibitor.
In Manhattan, some theaters are playing Force Awakens 24/7. By 4:50 PM now during Edwards suburban Valencia 12, 30 mins north of L.A., a initial 4 shows of a night starting during 7 PM were totally sole out, with a mob of folks clustered outward a multiplex given 10AM. At a Landmark Theatre on Pico Boulevard in Los Angeles, Force Awakens is personification 7 times tonight, with many theaters make-up in an 80% capacity. We’ve listened of some West Coast theaters personification a film until 4:30 AM. The Hollywood Arclight on Sunset is showing Force Awakens for 24 hours straight.
“I can tell we this: No one has ever seen anything like this,” pronounced one placement insider. “It’s really probable that it could go over $50M.” The exec also says that if theaters are personification this film all night long, The Force Awakens can get to $100M in one of a fastest times ever.