A year of innovation: BBC News and Social Media in 2015

Social media apps on smartphoneImage copyright
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2015 has been a year full of new amicable media initiatives for BBC News and Current Affairs.

We’ve stretched a activity on discuss apps, experimented with a series of live-streaming services and short-form video formats and won a horde of awards for a efforts.

Our digital stream affairs group used Snapchat to try new ways of reaching a millennial assembly by digital story-telling around a migrant crisis for BBC Panorama.

The same programme also launched a new digital-first, social media project to strech and rivet a extended assembly online and on amicable media, including those communities influenced by a closure of steelworks in Redcar over 50 days in the countdown to Christmas.

BBC Pop Up started a year in a desert and finished near a Arctic. Somewhere between those dual points, a video broadcasting group hosted town meetings in Africa and across North America. They experimented with Facebook live streams in a Northwest Territories, posing questions from opposite a universe to residents in real-time. They also took questions from Twitter into African slums in Kenya and crowdsourced dozens of story ideas from East African residents. With a assistance of amicable media, they unclosed Vatican scientists acid for visitor life in Arizona and fake a new partnership with a messaging app Yik Yak during a Canadian elections.

Elsewhere, BBC News has looked to make a many of a expansion in use of discuss apps, as referenced by my co-worker Trushar Barot in a recent news for a Tow Center. The BBC has used messaging technologies to strech audiences in hard-to-reach tools of a world. BBC Persian launched a new use on a unknown discuss app, Telegram. The app is widely used by many Iranians and within a month of launch it had 200,000 subscribers, with some equipment posted reaching some-more than 800,000 singular users inside a platform.

We’ve also witnessed an exponential boost in watcher contributions to news events by WhatsApp over a year and launched a “lifeline service” on Viber to strech people with news and information during a Nepal earthquake.

Earlier in a year we took a preference to rationalize a participation on Facebook and to emanate a singular page for BBC News on a platform. The page has looked to prominence a many newsworthy and shareable stories for fans on Facebook and has already proven a ability to rivet millions:

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Facebook/BBC

On Instagram, we launched new pop-up channels for a UK General Election:

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Instagram/BBC News

and a #100Women season:

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Instagram/BBC News

And a BBC News Channel surpassed a million subscribers, with a series of new short-form video formats.

This year’s #100Women season constructed an array of enchanting calm and hold debates that trended on amicable media in Nigeria, Nepal, Kabul and London during opposite times.

From Meerkat during a Ferguson protests to Periscope during a new Paris attacks and many recently on Facebook Mentions, live-streaming on amicable media has clearly been one of a large articulate points of a year. BBC reporters and correspondents were discerning to examination in this locus – many noticeably around violation and building news and for behind-the-scenes consultant analysis.

Our amicable media creation has been beheld in a enlightened light over a march or a final year. A “lifeline” Ebola service we launched by WhatsApp won a George Foster Peabody Award for open use and a Knight Award for open use during a Online News Association Conference. BBC Trending and BBC News won social media Webby awards and @BBCBreaking won an Online Media Award for a second year running. No doubt 2016 will move many some-more hurdles and opportunities for innovation.

(With interjection to, Matt Danzico, Ravin Sampat, Ramaa Sharma and Trushar Barot for their contributions).

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